B2B communications services that accelerate sustainable growth
High-growth B2B brands don’t just need more noise in the market, they need clear, consistent communication that builds confidence with every stakeholder that matters.
When your narrative and leadership are misaligned, growth slows and risk increases. Clarity is a senior-led global growth consultancy and B2B communications agency for visionary organisations that have outgrown traditional PR and fragmented regional partners.
We help leadership teams define and activate a coherent story across corporate, financial, and go-to-market channels so you can protect reputation and support sustainable value creation across markets.
Who we work with
We work with technology and B2B leadership teams to make digital a reliable source of qualified pipeline and revenue. SEO, content, paid media, automation and CRO are treated as one accountable system, so every channel has a clear job in your growth plan, and every market understands how it contributes to coordinated momentum.
The impact: How our B2B communications work drives results
Our work is designed to move the metrics that matter to stakeholders: pipeline, revenue, valuation, and stakeholder confidence. Rather than leading with a service menu, we start with the outcomes your leadership team is accountable for.
Build resilient reputation and mitigate strategic risk
We help you build a resilient, future-fit reputation by combining proactive planning and issues preparedness. With defined roles and messages across markets and channels, you reduce downside risk from crises and scrutiny, giving leadership confidence that the business is ready for ‘when’, not ‘if’.
Strengthen stakeholder trust across complex buying groups
In B2B, every deal involves multiple decision-makers and regulators. We design tailored narratives and content for each stakeholder, so friction is reduced and decisions move faster and more decisively.
Unlock visibility in the right media and ecosystems
Your future customers don’t just sit in one channel. We connect you with the media, analysts, events, partners, and platforms that your buyers actually trust. By building visibility and authority in these ecosystems, we help you improve win rates and open doors to new markets and partnerships.
The challenge: Why B2B communications is different
B2B communications is shaped by long sales cycles, buying committees, technical propositions, and regulatory nuance. Generic PR and B2C playbooks often fail in this environment. They chase coverage volume over relevance, prioritise impressions over influence, and struggle to connect activity to pipeline and valuation. A specialist B2B communications agency understands your stakeholders and designs programmes to match.
The Clarity solution: Our strategic B2B communications agency approach
We use a structured, data-driven Now, Near, Next methodology so that AI search and human stakeholders can clearly understand who you are and what you stand for.
Now
We establish a clear view of your current position by reviewing data, channels, journeys and tech across key markets and speaking with stakeholders across marketing, sales and leadership. The output is a shared picture of what’s working, what’s not, and where misalignment is slowing growth.
Near
We turn that insight into a pragmatic B2B digital strategy anchored to your commercial objectives. It defines which audiences and accounts to prioritise, which markets to focus on Now vs Near, and the role each digital lever plays in supporting real buying decisions.
We activate the strategy through a unified, cross-functional team working from a single plan. You move from managing a patchwork of suppliers to one coordinated programme that can be steered centrally and adapted locally.
Next
We monitor performance through decision-ready dashboards and a set cadence of optimisation. Testing messages, audiences and journeys builds impact acceleration into your programme, so issues and opportunities are acted on while they still change outcomes.
We convert performance into executive-ready insight that links digital work to pipeline, revenue, velocity, CAC and expansion by region and segment. Leadership gains confidence that digital is a managed driver of growth, not an opaque cost centre.
Core capabilities: Our full B2B communications offering
We build the strategic foundations for your communications: audience insight, value proposition, core narrative, and message architecture tailored to complex B2B organisations. This is the right starting point when you need to align leadership or support a new phase of growth.
We help you engage investors and financial stakeholders through disciplined corporate and financial communications. From results and funding to M&A and regulatory moments, we ensure your story is credible, compliant, and clearly linked to your long-term strategy and value creation plan.
We design targeted media and analyst programmes that build your authority in specific verticals and geographies. By focusing on the outlets and influencers your buyers trust, we help you shape the category conversation and strengthen your partner ecosystem.
We position your leaders as credible, consistent voices in their categories through profiling, thought leadership, speaking platforms, and social strategies. This builds trust with stakeholders, and ensures your leadership team is seen as aligned and future-focused.
Our industry and technology expertise
We tailor B2B communications services to the realities of each sector. In Tech/SaaS, we clarify complex propositions and platform ecosystems for buyers and investors. In Professional Services, we build authority around expertise, outcomes, and long-term relationships. In FinTech, we’ll navigate regulatory scrutiny and risk narratives across markets. For other B2B categories, we adapt strategies to sector-specific use cases and stakeholder expectations.
Robyn Sefiani
President, Australia and Reputation Counsel
Robyn founded and led multi award-winning corporate communications firm Sefiani for over two decades prior to its acquisition by Clarity in 2023. Prior to that, she was Co-President Asia Pacific with Edelman, the world's largest communications firm, and sat on Edelman's global board.
Robyn is one of Australia's leading crisis and reputation management specialists, working with C-suites and Boards on reputation risk mitigation, crisis preparedness, response and management. Companies she has advised include EY, Airbus, CrowdStrike, BHP and Expedia. Robyn was named Australia's PR Leader of the Year in 2022.
As a senior executive of Clarity Global, Robyn continues to provide senior counsel to clients while also applying her considerable leadership, strategy and governance experience to her roles on the Clarity Global Board, ExCo, and Global Leadership Team. Robyn is also passionate about applying her professional skills to causes for societal benefit and helped achieve legislative change to protect Australians from the taking and sharing of intimate images without consent.
Outside of work, Robyn enjoys studying the Italian language and holidaying in Italy most years with her partner. She is also a keen walker and hiker, with the Dolomites now in her sights!
Liam McLaughlin
Managing Partner, Europe
Liam has almost 20 years of integrated communications experience, working with global technology brands including Oracle, NetApp and EMC, as well as consumer names such as Canva, Clearscore and eBay.
He specialises in shaping clear, compelling narratives for complex businesses, particularly across tech, AI and innovation, helping clients stand out in fast-moving markets.
As Managing Partner, Europe at Clarity, Liam leads the communications, public affairs and digital marketing teams across London and Amsterdam, focused on growing the European business and advising clients at the highest level.
Outside of work, Liam has long prioritised travel, using his first pay cheque to begin exploring the world and continuing ever since. He loves arriving somewhere new and immersing himself in new environments and cultures. When in London, Liam enjoys taking advantage of everything cultural the city has to offer.
Mandy Galmes
Managing Partner, Australia
Mandy is a trusted advisor to leaders navigating complex reputation challenges. For more than 20 years she has developed and delivered integrated earned, owned, social and paid programmes that shift behaviour, help influence regulatory outcomes and protect brands in moments of high scrutiny.
Mandy is recognised for breaking down silos between corporate affairs, PR, marketing and digital teams to build one reputation story across every channel. A multi award‑winning agency leader and CPRA 2024 PR Leader of the Year, she brings a practical, people-first lens to her role as an agency leader.
Kristen Ingraham
Managing Partner, US
Kristen is a results-oriented, AI-native marketing and communications executive with 20+ years of experience driving brand growth and reputation for global organisations. Her expertise spans B2B and B2C audiences across fintech/financial services, consumer technology, AI, and brand lifestyle sectors, with a strong record of c-suite counsel, major campaign activations, defining GTM strategy, and building integrated programs that deliver measurable business impact.
She leads both the US business and global social media strategy for Clarity, and is a founding member of the Clarity Global Crisis Council.
Kristen calls New York City home, so outside work you’ll find her soaking up all the culinary and cultural adventures the city has to offer.
Chloe Parker
Partner, UK Comms
Chloe has almost 15 years of communications experience across B2B and B2C technology, working with start-ups and global leaders including Time Out, Improbable, ClearScore, SurveyMonkey, Canva, and HubSpot. She has led multi-market hub programmes, managed agency networks and is known for building strong, long-term client relationships. She has a particular specialism in fintech and SaaS, combining a deep understanding of complex products with an instinct for clear, audience-first storytelling to deliver results that drive business impact and build brand reputation.
At Clarity, Chloe is a Partner in the UK Comms business, focusing on the operational health and commercial growth of the team while ensuring work consistently hits a high bar for strategic and creative excellence. She works closely with colleagues across Europe and the US to drive integrated, multi-market programmes for clients and to embed best practice in ways of working and new business across the agency.
Outside of work, Chloe is a keen cook and aspiring gardener, happiest when feeding a crowd or coaxing new life out of the latest batch of plants (only the survivors are on display). Based in Thame just outside Oxford, she loves any excuse to travel, seeking out holidays that combine great food, history and culture.
Nick Owens
President, Corporate and Crisis Communication
Julia Hoy
Executive Vice President, Responsible Business
She specialises in responsible business strategy and sustainability storytelling, helping organisations navigate complex ESG issues and communicate with clarity, accountability and ambition; her work has been recognised with multiple awards, including CommsCon’s 2022 PR Professional of the Year.
At Clarity, Julia partners with clients worldwide to shape credible, impact-led narratives that build trust and support long-term, responsible growth. She also leads Clarity’s B Corp strategy and programme, helping to embed responsible business principles across the agency.
Based in Sydney and having lived and worked in the UK, she enjoys travelling, meeting new people and exploring new places with her family.
Louise Kitchingham
Executive Vice President, Policy Communications
Louise has spent her career to date working in healthcare communications across a range of disease areas. She has a specialism in medical devices and market access, using media, public affairs and patient voices to drive greater adoption and use of devices and medicines across UK, EMEA and Global markets alongside a passion for direct to consumer communications.
She sits in the London and Global leadership teams and is the owner of our office dog/chief barketing officer, Buddy. Outside of work Louise is a keen holiday-er, not traveller - there is a difference!
Cat Biggart
Senior Vice President, Responsible Business
Iain Waterman
Vice President, Australia
Matt Rosenberg
Vice President, US
Based in New York City, he holds a B.A. in Public Communication with minors in Political Science and Criminal Justice from The American University. His specialty is crafting compelling technology stories that connect, drawing on a deep understanding of the complexity of the modern technology market. He also has extensive experience in corporate communications and crisis management — including cybersecurity incidents and policy response. Leveraging this background, Matt now leads integrated accounts for some of Clarity’s most cutting-edge clients in AI, semiconductors, and financial services.
Matt is well-traveled, with work having taken him around the world to places like Tokyo, Dublin, and Belgrade. When not at work, he enjoys biking around Brooklyn and following his favourite sports teams - namely the Boston Red Sox and Liverpool F.C.
Arlieke Tammer
Vice President, Netherlands
Arlieke previously worked as an Operations Manager at a B2B PR agency focused on the tech sector. Her specialisms lie in B2B tech communications and crisis communications, where she helps organisations navigate high‑pressure situations and communicate clearly with their stakeholders. She is particularly experienced in translating complex technologies into compelling, accessible stories.
As Vice President in the Netherlands at Clarity, Arlieke oversees the day‑to‑day running of the Dutch operations, both for the team and for clients. She works closely with clients on strategy, messaging and reputation, while ensuring the team has the support and structure they need to do their best work.
Outside of work, Arlieke loves to travel and has explored many parts of the world. She is also an avid reader – in winter you’ll find her on the sofa with a book and a cup of tea, and in summer she’ll be reading outside, enjoying the sun.
Our results
"We’re so proud of what Sefiani, part of Clarity Global, has helped us achieve through this campaign, significantly increasing brand awareness around how we help Australians build, protect, leave, and preserve a legacy, and enjoy a dignified retirement. These are emotional goals, and here at Generation Life we want to ensure all Australians have the opportunity to leave the legacy they desire for generations to come.”
"Clarity has built and delivered an effective voice for the UK ISP sector through its support for the Internet Services Providers' Association (ISPA). For many years now, Clarity has helped ISPA to lead the policy agenda, representing the sector to parliamentarians, civil servants and the media - promoting a vibrant and critical industry."
"I've been working with the Clarity UK team for more than two years now and can't fault any part of the team's efforts. They integrated quickly with our processes and operations, seamlessly becoming part of our operation. They come across as truly invested in the company's success and not just chasing success metrics that benefit them and their KPIs... It's the fact that they will also push back and ensure everything is completely aligned and on message - not just tactically but also strategically... They have the contacts, they have the skills, they are the team you want. If you've got this team on your side you don't need to worry."
Communications insights
Check out what our in-house experts think about trending topics.
FAQs
Communications strategy defines how you will engage with key audiences - such as employees, customers, investors, regulators, media and communities - to achieve your business and reputation goals. It clarifies your priority narratives, audiences, channels and moments, ensuring your organisation speaks with one coherent voice rather than a collection of disconnected messages.
Most engagements include audience and stakeholder mapping, narrative and message development, channel and content strategy, governance and ways of working, and a roadmap of priority initiatives and moments. We tailor the depth and focus to your context - whether you need a corporate‑wide strategy or support for a specific issue, region or change programme.
We treat internal and external communications as two sides of the same coin. A strong strategy ensures your employees hear the same core story as your customers, investors and regulators - adapted for their needs, but never contradictory. This alignment builds trust, reduces confusion and makes it easier to manage issues and change.
Yes. We specialise in integrated plans that bring together PR and media relations, corporate channels, social and digital, executive profiling, internal communications and, where relevant, public affairs. We sequence activity and messages so each channel reinforces the others and supports clear business outcomes.
We draw on stakeholder interviews, employee and customer research, media and social listening, and business and risk analysis to understand perceptions, expectations and pain points. These insights inform your narrative, audience priorities and channel choices, ensuring the strategy addresses real issues rather than assumptions.
A clear communications strategy provides the foundations for effective issues and crisis management: it defines who your critical audiences are, what you stand for, and how decisions are communicated. We can extend this into specific playbooks, escalation routes and holding statements so you are prepared before high‑pressure situations arise.
We typically work with corporate communications or corporate affairs leads, alongside representatives from marketing, HR and internal communications, legal or risk, and senior leadership. Involving a cross‑functional group ensures the strategy reflects business priorities and can be implemented across teams.
For a focused corporate or regional strategy, we can often move from discovery to a defined strategy and roadmap within 6–10 weeks. Complex, multi‑market or multi‑business structures may require phased programmes and deeper stakeholder engagement to ensure alignment and adoption.
We align metrics to your objectives, such as reputation and sentiment scores, employee engagement, media and digital performance, stakeholder feedback, and contribution to key business milestones. We also assess how well the strategy is embedded in plans, governance and behaviours, then refine it based on what we learn.
Trigger points include leadership or structural change, new markets or products, shifts in regulation, significant reputation events, or evidence that current activity is fragmented or not delivering. Periodic reviews - typically every 12–24 months - help ensure your strategy remains aligned with business priorities and the external environment.
We begin with a discovery session to understand your organisation, stakeholders, existing activity and challenges. From there we outline a tailored approach - such as a diagnostic, strategy design sprint or full planning engagement - along with clear deliverables, timings and ways of working so you know what to expect at each stage.
Ready to make B2B communications a managed driver of growth?
We align leadership, markets and digital execution so strategy translates into measurable commercial momentum. Start the conversation.
