Company Goal: Drive awareness among those looking to create the immersive games of the future
Clarity’s Challenge: Convey the benefits of Improbable’s SpatialOS platform to a difficult-to-reach target audience
How do you reach people with a God-complex? Games developers have to create new universes that appeal to millions of people, from the hot plains of the wild west in Red Dead Redemption to the zero gravity atmospheres in Mass Effect. Behind the scenes this is a complex development issue needing top B2B partners. That’s where our tech client Improbable steps in.
Improbable has developed a number of solutions including SpatialOS – a revolutionary cloud-based platform that enables the creation of multiplayer games. Founded by Cambridge University computer-science graduates in 2012, the company wanted, and needed, developers to use SpatialOS to develop games in order for it to grow.
Improbable had never previously executed digital campaigns to drive business-led objectives like product sign-ups. As such, Dynamo provided top-to-bottom digital consultancy, from strategic planning for marketing channels to maximise ROI, to the management of campaigns and reporting of results.
The overall objectives for the campaign included educating developers on what SpatialOS is; driving awareness of the platform without any proof the platform works – a high-risk, low-reward strategy until the games are proven; and communicating the benefits it could bring for a developer looking to make games for the future.