Breaking world records with Pimax VR

Pimax is a technology company specializing in virtual reality hardware products.

Company GOAL:

Our global team was challenged to raise money for a new VR headset by Pimax, a completely unknown brand. The founder hoped to raise $175,000 so they could go into production, and get reviews comparing the device to VR hit Oculus Rift (which was eventually bought by Facebook)

Clarity’s Challenge:

Our main task was to get media familiar with Pimax, so we first researched relevant press that would understand the hard core tech behind the VR headset. Integrated closely with media relations, we worked with Pimax across the Kickstarter page, website messaging towards a Western audience and social tone of voice.

ABOUT

Our global team was challenged to raise money for a new VR headset by Pimax, a completely unknown brand. The founder hoped to raise $175,000 so they could go into production, and get reviews comparing the device to VR hit Oculus Rift (which was eventually bought by Facebook).

Our main task was to get media familiar with Pimax, so we first researched relevant press that would understand the hard core tech behind the VR headset. Integrated closely with media relations, we worked with Pimax across the Kickstarter page, website messaging towards a Western audience and social tone of voice.

Once we started to build trust with press, we requested access to back-end analytics to the Kickstarter page, allowing us to re-target sites with higher conversions, sharing stats with editors to highlight the interest of their readers, and making sure they had all the latest updates.

Using 4 prototypes, Pimax travelled for 2 months, across 3 continents, 11 cities, and 12 events testing sessions, meeting over 2,000 VR enthusiasts in-person to demo the 8K technology and get their feedback, with our global team orchestrating key meets and messaging, as well as hosting demos in our own offices

We expanded efforts outside traditional tech media to focus on the die-hard fans, VR publications and gaming communities, as opposed to relying on typical tech media to drive interest.

Within 73 minutes of going live, the campaign hit its €175,000 funding goal, and by the end of the 30 days, Pimax raised $4,236,618 putting the campaign in the top 5 tech campaigns in Kickstarter’s history as well as setting a new Guinness World Record.

The VR headset was applauded by press from VR specific publications to wider press like Mashable. The Founder of Oculus, Palmer Luckey demoed the product and gave a wonderful testimonial, helping cement Pimax’s place in the VR industry.

Results

Reached its campaign goal in 73 minutes
Raised $4,2M from nearly 6,000 backers - more than Oculus Rift
Awarded a Guinness World Record for the most successful VR crowdfund project
All time Top 5 tech projects in Kickstarter

selected press

Pimax is raking in millions for an ‘8K’ VR headset to take on Facebook and HTC

The Pimax 8K headset (which will run on Valve’s SteamVR platform) gets its name from the dual 4K LCD displays that give the device its large hammerhead shark look. For many, what’s more exciting is the headset’s bizarrely wide field-of-view.

Getting Fully Immersed With Pimax's 8K VR Headset (Hands On)

The clarity of the Pimax 8K is incredible when compared to the Oculus Rift and the HTC Vive. The headset includes two custom-designed low persistence 4K LCD panels offset at something like a 45-degree angle.

Pimax ‘8K’ headset bests original Oculus in Kickstarter funding

Although virtual reality did not capture mainstream attention in the way some expected when commercial hardware launched in 2016, it can still build a lot of hype around it. The latest and greatest examples of this are the Pimax “5K” and “8K” VR headsets currently seeking funding through Kickstarter. They have now brought in more pledged dollars than the original Oculus Rift DK1.

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