Company Goal: To deliver ads to every screen and device on time and in perfect quality
Clarity’s Challenge: Raise awareness and reputation for Extreme Reach’s suite of technology solutions
Extreme Reach, who provides workflow solutions for video advertising as well as rights management for commercial talent, brought Clarity on board to raise the company’s profile among audiences including advertisers, agencies and production houses.
Clarity’s aggressive media relations program for Extreme Reach has followed a problem/solution format, highlighting how their technology eases major pain points of digital asset management and inefficiencies that persisted, even with the move to digital. For example, Clarity works with Extreme Reach each year to publicize how the company plays a critical role in the Super Bowl, handling over 70 percent of the ads appearing during the game.
Clarity has also collaborated with Extreme Reach to create a series of quarterly video advertising benchmark reports that share metrics from the company’s platform and provide insights on trends in the industry. Not only do these reports receive coverage on the day of release, they continue to serve as a reference source long after.