Company Goal: FitTrack approached Clarity to steadily build up its brand narrative, while still pushing product.
Clarity’s Challenge: To make FitTrack stand out in the fitness & health industry with meaningful coverage.
Clarity surveyed moms and moms-to-be finding that 1 in 5 are rarely asked how they are doing, so we partnered with Postpartum Support Int’l to donate $1 for every person who pledged to ask mom how she is. The campaign spoke directly to our target audience by supporting an issue many of them experienced first hand. An NBC journalist on maternity leave even shared it on her personal Instagram account.
From inclusion in Mother’s and Father’s Day Gift Guides to Best Bathroom Scale round ups, we delivered a consistent cadence of positive press reviews in publications we know our audience reads to highlight how the products could work for them.