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Driving Awareness for AR / VR Collaboration Platform Spatial

Spatial enables an entirely new way of working together and eliminates the need for video conferencing and work travel. With Spatial, users can connect from all over the world and share ideas seamlessly using lifelike avatars and knowledge work tools, unlocking a new level of productivity not confined by space.

Company GOAL:

Clarity was tasked by Spatial one week before CES to elevate its presence at the show and garner attention from top tier outlets for its Q1 funding and partnership news.

Clarity’s Challenge:

Clarity’s challenge was to deliver results in a short time frame

San Francisco

Featured press

As Coronavirus Fears Spread, Can Remote Work Actually Work?

Enterprise VR startup Spatial nabs $14 million in new funding

Nreal’s svelte AR glasses make virtual collaboration more fun

Clarity was tasked by Spatial one week before CES to elevate its presence at the show and garner attention from top tier outlets for its Q1 funding and partnership news. With the obvious short time frame and news agenda around CES, Clarity’s challenge was to deliver meaningful results in one of the busiest times of the year.

Clarity worked hard to secure key briefings for Spatial, and in the week before CES and after the event this has resulted in a steady cadence of media placements, including top tier coverage with Axios, Fast Company, Tech Meme, TechCrunch, TIME Magazine and more.

In total, Clarity has secured over 40 placements to-date surrounding Spatial’s presence at CES, its Series A funding round, and partnership news and continues to generate placements amid its growth in popularity due to remote work.

Results

Inbound interest in Spatial (requests for accounts & demos) increased 400%

40+ media placements

Top tier coverage included WIRED, CNBC, Axios, Fast Company Magazine, Reuters, TIME Magazine

selected press

As Coronavirus Fears Spread, Can Remote Work Actually Work?

Holograms and on-line coffee klatches work for some, but studies show humans crave social interaction at work

Enterprise VR startup Spatial nabs $14 million in new funding

Spatial will likely need to play a long game, as VR adoption has proven slower than once hoped.

Nreal’s svelte AR glasses make virtual collaboration more fun

Two AR companies—headset maker Nreal and workplace collaboration provider Spatial—are teaming up to help businesses hold meetings among far-flung people.

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This Girl Can

Company Goal: Launched in 2015, #TGC has successfully persuaded nearly three million women to get more active – but their work isn’t done yet. Clarity partnered with #TGC’s initiative, This Girl Can Swim to help them understand the messaging and imagery to use in their paid campaigns to best lead to women attending women’s only sessions at across 40 pools in the UK.

Clarity’s Challenge: Creating an effective paid strategy focused on converting a highly regionalized and specific demographic audience.

Clarity’s approach was to construct test approach to determine the most successful strategy and one that would inform campaigns. We ran 1-week test phases across creative, brand messaging, and targeting and leveraged the learnings from each test phase to underpin optimisation throughout the wider project.

Fix the Mask

Company Goal: Spread awareness of what makes PPE effective (especially during COVID).

Clarity’s Challenge: Fix the narrative on mask filtration in the COVID conversation.

Founded in early 2020 in response to the acute global PPE shortage, Fix the Mask is an organization that offers designs for a brace to make surgical masks more effective as health care providers and frontline workers grapple with N95 mask shortages amid COVID-19. Fix the Mask had not done any press or external communications around its solution, and the company turned to Clarity to help launch the concept and raise awareness.

Clarity kicked off by working with the co-founders to develop Fix the Mask’s messaging and identifying key stakeholders to help inform media outreach. Since Fix the Mask began working with Clarity soon after launch, the firm was able to play an integral role in shaping its communications strategy from the ground up while ensuring that we secured stories to deliver maximum impact.

Following a deep dive messaging session, Clarity began full court press with a focus on tier one business publications. Fix the Mask’s goal was to get its solution into the hands of as many people as possible and, as such, upleveling visibility was key.

CHEQ

Company Goal: To protect brands from falling prey to ad fraud and undesirable placements

Clarity’s Challenge: Create a distinct, ownable narrative

Cheq enlisted Clarity to help position the company’s technology for preemptive brand protection. Clarity helped to create an ownable narrative under the banner of “Autonomous Brand Safety,” with messaging and proof points that support CHEQ’s differentiated approach.

With the aid of a team of advertising experts, Clarity unleashed an aggressive content marketing campaign to advocate for the idea behind the narrative and support it with data.

The team also helped to develop an advertising program that turned former NBA all-star Dikembe Motombo into CHEQ’s “Chief Block Officer”