Driving Awareness for AR / VR Collaboration Platform Spatial

Spatial enables an entirely new way of working together and eliminates the need for video conferencing and work travel. With Spatial, users can connect from all over the world and share ideas seamlessly using lifelike avatars and knowledge work tools, unlocking a new level of productivity not confined by space.

Company GOAL:

Clarity was tasked by Spatial one week before CES to elevate its presence at the show and garner attention from top tier outlets for its Q1 funding and partnership news.

Clarity’s Challenge:

Clarity’s challenge was to deliver results in a short time frame

ABOUT

Spatial enables an entirely new way of working together and eliminates the need for video conferencing and work travel. With Spatial, users can connect from all over the world and share ideas seamlessly using lifelike avatars and knowledge work tools, unlocking a new level of productivity not confined by space.

Clarity was tasked by Spatial one week before CES to elevate its presence at the show and garner attention from top tier outlets for its Q1 funding and partnership news. With the obvious short time frame and news agenda around CES, Clarity’s challenge was to deliver meaningful results in one of the busiest times of the year.

Clarity worked hard to secure key briefings for Spatial, and in the week before CES and after the event this has resulted in a steady cadence of media placements, including top tier coverage with Axios, Fast Company, Tech Meme, TechCrunch, TIME Magazine and more.

In total, Clarity has secured over 40 placements to-date surrounding Spatial’s presence at CES, its Series A funding round, and partnership news and continues to generate placements amid its growth in popularity due to remote work.

Results

Inbound interest in Spatial (requests for accounts & demos) increased 400%
40+ media placements
Top tier coverage included WIRED, CNBC, Axios, Fast Company Magazine, Reuters, TIME Magazine

selected press

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Mitie

Company Goal: Mitie came to us seeking a UX led redesign and migration to WordPress from Kentico, whilst improving the site structure, information architecture and navigation. With a number of different user personas, Mitie wanted to ensure that it is easier for all users to find information they need on the site to support the entirety of the customer journey, and future digital marketing and inbound lead generation.

Clarity’s Challenge: We needed to build a UX focused redesign and migration from Kentico to WordPress to support digital marketing, communications & lead generation for the UK’s leading facilities management & professional services company.

We kicked off the project with a thorough strategy, discovery and definition phase involving all the key business stakeholders to create a streamlined and clear strategy for the project, align stakeholders and ensure the project could be delivered against its strategic objectives.

Discovery workshops

With a number of cross industry clients and personas who use the site, we began the design stage by focusing on clear user personas and journey mapping. This was followed by work on content, information architecture and an improved UX.

UX

The Clarity team then focused on creating the wireframes for a refreshed design with a simple and intuitive UX. This improves clarity of user journeys, and helps the different user personas ‘discover’ more about Mitie, supporting marketing, lead generation, sales enablement and talent acquisition.

As Mitie is a leader in its field, with a number of awards and strong credentials, we ensured the website is able to showcase these clearly, positioning Mitie as an innovative company and supporting the sales journey for the different user personas.

WordPress development

We built a powerful content hub with advanced filtering and search for users to access whitepapers, case studies, videos and other content, tailored across services and sectors.

The website is integrated with Mitie’s investor relations platform and data, showing live share price details. We also built employee and office directories, integrated with the Google Maps API.

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Moonbug

Company Goal: Elevate brand awareness as the ultimate kids’ IP.

Clarity’s Challenge: Jumpstart an earned media relations program upon official launch.

Clarity forged relationships for Moonbug executives with key press, keeping the company top-of-mind for coverage. Since Moonbug’s launch, Clarity has managed and executed announcements for several IP acquisitions, new market and platform entries, licensing and merchandising deals, as well as new leadership hires.

Clarity has also remained nimble as Moonbug’s growth has surged, shifting corporate positioning where needed and leveraging data to articulate the company narrative. As a part of that, Clarity has commenced a parenting and lifestyle program to generate traction for its collection of kids’ shows and toys.

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Loqate

Company Goal: Dominate B2B Location Data

Clarity’s Challenge: Break through Black Friday

Cutting through the noise during the stretch from Black Friday to Cyber Monday is almost as challenging and stressful as actually shopping during that weekend. But, when Loquate challenged the Clarity London team to do just that, we didn’t flinch. Over the course of 2 months leading into Black Friday, Clarity and Loquate developed what would be known as the award-winning “Golden Quarter” campaign. Understanding that media outlets would be cranking out retail analysis articles fast and furious during this weekend, Clarity turned Loquate into *the* go-to resource for any media outlet looking for shopping data and expert analysis.

In addition to creating a series of stories based on PCA’s real-time ecommerce data, the PCA Predict team actually spent Black Friday at the Clarity London offices, which were converted into a non-stop News Room, serving up live data to hundreds of journalists as Black Friday and Cyber Monday evolved.

To say that the Golden Quarter campaign was a success would be an understatement. The fantastic results the team achieved were recognised at group-level and several customers got in touch to request our bespoke data reports, which has supported our sales and customer delivery teams in strengthening key relationships. Not only did we generate wall-to-wall media coverage in the most influential media outlets in the country, but we also saw a 29% increase in new business between October and January when compared to the year before.

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