Driving sales through PR with Chipolo

Covering over 200 countries, Chipolo has built one of the largest Lost and Found networks, helping people find over 50,000 items a day including keys, wallets, passports and laptops.

Company GOAL:

Chipolo wanted to continue to build brand awareness to drive sales as well as grow their community and network to help even more people keep track of their belongings.

Clarity’s Challenge:

Chipolo wanted to focus on the UK, which they had done little promotion in before. We needed to get people talking about Chipolo and take on well known tracking brands to secure our share of the market.

ABOUT

The first thing we had to do was get Chipolo in front of journalists, and ensure they knew what set Chipolo apart from other trackers such as the colourful design and removable battery. We also wanted to show the versatility of the range of products and fix our place in the shopping pages.

We positioned Chipolo trackers as the perfect present, whether it’s for Christmas, Mother’s Day or Valentine’s Day, for the millions who lose items – especially when the average person spends three days a year searching for their belongings!

We identified which Chipolo tracking device would resonate with different press, and their readers, then conducted a big media drive to secure reviews and product placement on shopping pages and gift guides. We secured coverage across Evening Standard, Metro, Lonely Planet, the Sunday Express and much more.

For the launch of Chipolo fruit edition, the cutest fruit themed trackers, we put together the ultimate summer kit as a reminder that holidays and festivals can quickly become memorable for all the wrong reasons when you lose your things.

“The PR created understood the importance of creating a great community… and the importance that a tracker on your keys or purse needs to be fun and stylish if you’re taking it with you everywhere”
Nika Kramžar, CMO, Chipolo

web-Classic_Red_Keys_Heart
web-Chipolo_Classic_What_You_Love_lifestyle
web-Plus_White_Keys_swarowski
Previous
Next

Chipolo is now seen as one of the leading tracking devices for consumers, a big step for the brand that was barely mentioned in the media less than a year ago. The campaign for the fruit edition was the most successful to date, and thanks to the demand Chipolo extended sales for an additional month.

Results

21 Tier One pieces of coverage including Metro and Evening Standard
170M online readership
249K estimated coverage views
3.41M circulation

selected press

Chipolo Introduces Its New Lineup of Trackers, and They're Fruit Themed

Chipolo has introduced a new accessory for the summer, and it's not a handbag or a bathing suit -- it's a Bluetooth tracker. And while these little devices are aesthetically pleasing, they're more than just something to look at. Rather, they're here to help prevent you from looking for your lost property. 

Best tech gifts under £50

From presents for family members to gifts for your partner (or yourself), it’s certain that there is a quirky gadget or time-saving device to suit all tastes.  When you’re shopping for tech gifts, it’s important not to be won over by gimmicks and fancy packaging. What you want are things that will stand the test of time, be fit for purpose and actually bring joy to the person you’re giving them to.  

Style List: 30 little pick-me-ups

Something caught your eye in this week’s magazine?

more of our work

VRBex

Company Goal: To bring credibility, transparency and trust to the crypto space

Clarity’s Challenge: Build VRBex’s visibility and establish its reputation as a trustworthy, US-regulated financial services brand

VRBex, a US-regulated cryptocurrency financial services brand, enlisted Clarity to build its reputation as a company bringing credibility, transparency and trust to the crypto space. The campaign needed to increase brand visibility beyond the sphere of crypto, with reaching potential partners and investors being a key objective.

Prior to the launch of VRBex, Clarity rolled out a program grounded in thought leadership, developing and placing VRBex-bylined articles that presented unique points of view in stark contrast to existing narratives in the space. To further build credibility, the team positioned Founder and CEO Gene Grant as the most knowledgeable resource on the regulation of crypto and security tokens through briefings with high-profile trade media and influencers.

At the time of launch and pre-sale, Clarity leveraged the newly-elevated profile for an aggressive media relations campaign, for which the ability to provide industry insights and offer substantive commentary on breaking news stories served to amplify results.

Read More...

Kadence International

Company Goal: Kadence wanted to transform its website from a brochure site into a marketing machine – with the key goal being inbound lead generation in the form of briefs and RFQs. Looking to capitalise on clear opportunities to improve SEO and UX, Kadence partnered with Clarity.

Clarity’s Challenge: We needed to build a best-in-class, UX-focused B2B website that sits at the heart of global digital marketing driven growth for Kadence International, improving SEO results and lead generation.

The Solution

Strategy, discovery & definition

The project began with a thorough digital strategy, discovery and definition phase of work, incorporating various workshops and sessions with key Kadence stakeholders across multiple different time zones.

Initial work in this phase included a competitor review and an audit of existing analytics. We also worked with Kadence to define lead qualification stages across their buyer journey.

SEO

Driving organic search results was a big focus for this project so SEO was another key element of the strategy, discovery and definition phase. Our SEO team carried out SEO keyword research, planned technical & onsite SEO requirements and shaped an initial content plan driven by SEO data. This ensured that strong SEO foundations were built into the website from the very beginning, and that when the new site went live it was set to make SEO gains immediately.

UX

As part of the design process, the Clarity UX & design team mapped out user journeys for the new Kadence site. For each stage of the buyer journey, Clarity listed anticipated user needs/actions and married these to opportunities for Kadence. Using scenarios for key user personas, Clarity then created diagrams for routes through the site as a visual aid to the development of the content map and wireframes.

This strategy work was of crucial importance, laying the foundations for a new site that would deliver marketing results.

Design

Kadence provided brand guidelines which informed the design of the new website. Our design team created a dynamic and engaging site that showcases Kadence’s service and sector specialisms, whilst also communicating their ‘global boutique’ proposition and regional capabilities.

Web development and integrations

In order to accommodate Kadence’s global target market, the site is primed to make use of multilingual functionality, allowing Kadence’s global marketing team to translate and localise content in certain areas of the site.

The site features a Knowledge Hub that supports searching, filtering and gated content downloads, which is home to Kadence’s library of resources and proprietary research reports.

The site is also integrated with the firm’s existing CRM and email marketing tools. This has allowed Kadence to clearly track the opportunities associated with the website and establish a clear ROI.

Read More...

Eleven James

Company Goal: Debut curated collections at time of site re-launch

Clarity’s Challenge: Secure coverage across lifestyle and fashion publications

Eleven James, a luxury watch rental subscription service, brought on Clarity PR for the relaunch of its platform and the debut of its curated collections. Already on the industry radar, Eleven James need Clarity to reinvigorate the brand messaging and show how the company had evolved since its last media push.

In a heavily media-relations focused campaign, Clarity utilized all angles of the launch to appeal to a wide audience. To maximize coverage, Clarity integrated the brand story with the business story, which allowed us to penetrate business, fashion/style, luxury, and watch trade publications. Additionally, Clarity arranged briefings between Eleven James’ executives and top-tier targets.

Read More...

Get Some

Looking for a partner to help you reach your marketing and communications goals?
We’d love to hear from you.

  • If you're looking for a career with Clarity, you can find out more and submit your CV here.

Facebook Twitter Instagram Linkedin
Menu
Menu
EN | NL GDPR privacy information