Extreme Reach

Video advertising workflow, asset management and talent rights management technology

Company GOAL:

To deliver ads to every screen and device on time and in perfect quality

Clarity’s Challenge:

Raise awareness and reputation for Extreme Reach’s suite of technology solutions

Extreme Reach, who provides workflow solutions for video advertising as well as rights management for commercial talent,  brought Clarity on board to raise the company’s profile among audiences including advertisers, agencies and production houses.

Clarity’s aggressive media relations program for Extreme Reach has followed a problem/solution format, highlighting how their technology eases  major pain points of digital asset management and  inefficiencies that persisted, even with the move to digital. For example, Clarity works with Extreme Reach each year to publicize how the company plays a critical role in the Super Bowl, handling over 70 percent of the ads appearing during the game.

Clarity has also collaborated with Extreme Reach to create a series of quarterly video advertising benchmark reports that share metrics from the company’s platform and provide insights on trends in the industry. Not only do these reports receive coverage on the day of release, they continue to serve as a reference source long after.

Results

Clarity drove a 542% increase in media exposure for Extreme Reach in 2018
In addition to quantity, Clarity has grown the quality of coverage, with more prominent placement in increasingly influential outlets.
The Extreme Reach Video Benchmarks continue to be cited by third parties long after the original publication.

selected press

Down with viewability: MRC chief says it's time to move past 'marketplace fixation'

Enough is enough, marketers: Media Rating Council CEO George Ivie has heard your complaints about viewability, and he thinks you're missing the point.

In the fledgling connected-TV market, buying ads direct is often cheaper

Connected TV is accounting for a larger share of advertisers' video campaigns as more inventory becomes available and buying options improve.

Connected TV Ads Are Getting Longer, New Report Finds

Ads on connected TV are getting longer, according to a new report from Extreme Reach, a management platform for the ad industry.

Connected TV ad impressions jump 193% in 2018, study finds

In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.

more of our work

Smart Valor

Company Goal: Lead the tokenized investment revolution

Clarity’s Challenge: Crown the ‘Bitcoin Queen of the Crypto Valley’

Preparing a company for an Initial Coin Offering (ICO) can be a challenge, especially when the company only has an MVP and a limited track record. For SMART VALOR Clarity needed to build credibility and brand visibility within banking, fintech and tech circles, as well as understand the hype among the crypto community ahead of its product rollout and public crowdsale.

We sensed the potential of the company’s CEO Olga Feldmeier and looked to establish her as a global voice on bitcoin, blockchain and fintech in general.

We rooted the campaign in a comprehensive content strategy built on informative advice and engaging thought leadership. With her credentials established, we then gave Olga Feldmeier the moniker the ‘Bitcoin Queen of the Crypto Valley’ and secured a host of high profile print and broadcast opportunities where she commented on everything from the price of bitcoin to the growth of female CEOs in tech companies and the ongoing economic implications of collapse of the Soviet Empire.

We also tracked breaking stories which we considered would give Olga the opportunity to add her unique and insightful perspective. We also leveraged Olga’s attendance at a series of events including Consensus 2018, Money 2020 and Blockchain Summit to generate broadcast opportunities.

The campaign paid off handsomely. Within two months Olga was seen as a major innovator and thought leader in the fintech/crypto world and was featured in major broadcasters/print titles/websites such as CNN, Business Insider and Forbes.

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Face.com

Company Goal: Bring Face Recognition to the masses

Clarity’s Challenge: Put the “Face” in Facebook

These days, we take face recognition for granted, as it does everything from unlocking your phone to helping police find missing persons. Not that long ago, however, mass adoption of face recognition was still locked in the realm of science fiction. Unlocking the potential of this nascent technology was the challenge faced (ahem) by Face.com when they launched back in 2008 with a small team based in Tel Aviv. Another challenge, this time for Clarity: like most great sci-fi technologies, teaching computers how to identify any human, anywhere seemed just as likely to spawn Skynet as the iPhone X.

The team needed a strategy that put a friendly face (ahem again) on a deeply technical product that had just as many potential pitfalls as benefits. Working with Face from the moment they launched to their acquisition by Facebook in 2012, the Bay Area Clarity team developed a strategy that highlighted both the consumer and developer-friendly sides of the company. Primarily, they provided API resources to software developers, large and small, including a variety of programming tools centered on face recognition and face detection. A significant part of our role with Face.com was building out their developer network, from small independent app developers to large multi-national partners such as Intel.

We helped Face.com grow their developer community from an initial node of several hundred people to a community of more than 45,000 active members, through a combination of media outreach, direct messaging, newsletters, events, Hackathons and speaking opportunities.  Face.com grew to be the premier provider of consumer face recognition and detection on the Web.

Whether it was launching direct to consumer products like Photo Finder (to find photos of yourself on Facebook), highlighting odd and attention-grabbing consumer applications from Face users, or putting on amazing parties featuring the vocal stylings of Randi Zuckerberg – Clarity also developed strategies designed to demystify this extremely mysterious tech.

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CHEQ

Company Goal: To protect brands from falling prey to ad fraud and undesirable placements

Clarity’s Challenge: Create a distinct, ownable narrative

Cheq enlisted Clarity to help position the company’s technology for preemptive brand protection. Clarity helped to create an ownable narrative under the banner of “Autonomous Brand Safety,” with messaging and proof points that support CHEQ’s differentiated approach.

With the aid of a team of advertising experts, Clarity unleashed an aggressive content marketing campaign to advocate for the  idea behind the narrative and support it with data.

The team also helped to develop an advertising program that turned former NBA all-star Dikembe Motombo into CHEQ’s “Chief Block Officer”

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  • If you're looking for a career with Clarity, you can find out more and submit your CV here.