Extreme Reach

Video advertising workflow, asset management and talent rights management technology

Company GOAL:

To deliver ads to every screen and device on time and in perfect quality

Clarity’s Challenge:

Raise awareness and reputation for Extreme Reach’s suite of technology solutions

ABOUT

Extreme Reach, who provides workflow solutions for video advertising as well as rights management for commercial talent,  brought Clarity on board to raise the company’s profile among audiences including advertisers, agencies and production houses.

Clarity’s aggressive media relations program for Extreme Reach has followed a problem/solution format, highlighting how their technology eases  major pain points of digital asset management and  inefficiencies that persisted, even with the move to digital. For example, Clarity works with Extreme Reach each year to publicize how the company plays a critical role in the Super Bowl, handling over 70 percent of the ads appearing during the game.

Clarity has also collaborated with Extreme Reach to create a series of quarterly video advertising benchmark reports that share metrics from the company’s platform and provide insights on trends in the industry. Not only do these reports receive coverage on the day of release, they continue to serve as a reference source long after.

Results

Clarity drove a 542% increase in media exposure for Extreme Reach in 2018
In addition to quantity, Clarity has grown the quality of coverage, with more prominent placement in increasingly influential outlets.
The Extreme Reach Video Benchmarks continue to be cited by third parties long after the original publication.

selected press

Down with viewability: MRC chief says it's time to move past 'marketplace fixation'

Enough is enough, marketers: Media Rating Council CEO George Ivie has heard your complaints about viewability, and he thinks you're missing the point.

In the fledgling connected-TV market, buying ads direct is often cheaper

Connected TV is accounting for a larger share of advertisers' video campaigns as more inventory becomes available and buying options improve.

Connected TV Ads Are Getting Longer, New Report Finds

Ads on connected TV are getting longer, according to a new report from Extreme Reach, a management platform for the ad industry.

Connected TV ad impressions jump 193% in 2018, study finds

In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.

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Clarity’s Challenge: Building consumer awareness in a commoditized category.

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Wochit

Company Goal: Grow awareness, customer base and partnerships globally

Clarity’s Challenge: Secure profile-building media coverage and executive positioning opportunities in the US, UK and EU

Video creation platform Wochit had been working with Spark in the US and Clarity in the UK. After three months, they migrated 100% of the work to Clarity. With a tiny, overextended marketing team. Wochit wanted a true partner that would help them prioritize efforts in order to yield the greatest results with the least lift on their end. Their goals were:

  • Establish with external audiences who the company is and how they’re differentiated from the main competitor
  • Solidify the company’s positioning in a way that could withstand the growing complexities of and players in the market
  • Grow the number of content partners and platform users around the world, with a particular interest in Asian markets
  • Increase visibility for the CEO, who was historically under the radar
  • Pull them out of their “shy and modest” habits and make their successes known

After a deep dive into the company and its strengths in the competitive,context Clarity helped to refine Wochit’s messaging to better highlight its differentiators and appeal to its primary customers. Initial positioning centered on the concepts of “journalistic storytelling” and “short-form social video,” and we focused on establishing Wochit as a partner who give expert guidance to media companies on how they can leverage video to engage with audiences across owned and syndicated channels.
Tactics included preparation of quarterly reports, the Social Performance Index, which provided insights on video production and consumption trends gleaned from thousands of videos from hundreds of Wochit users. We also aided in preparation of eBooks and other educational materials. For the CEO, we instituted an aggressive thought leadership program, publishing numerous bylined articles with target publications and providing rapid-response commentary on issues relevant to video and publishing..

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Company Goal: Our global team was challenged to raise money for a new VR headset by Pimax, a completely unknown brand. The founder hoped to raise $175,000 so they could go into production, and get reviews comparing the device to VR hit Oculus Rift (which was eventually bought by Facebook)

Clarity’s Challenge: Our main task was to get media familiar with Pimax, so we first researched relevant press that would understand the hard core tech behind the VR headset. Integrated closely with media relations, we worked with Pimax across the Kickstarter page, website messaging towards a Western audience and social tone of voice.

Our global team was challenged to raise money for a new VR headset by Pimax, a completely unknown brand. The founder hoped to raise $175,000 so they could go into production, and get reviews comparing the device to VR hit Oculus Rift (which was eventually bought by Facebook).

Our main task was to get media familiar with Pimax, so we first researched relevant press that would understand the hard core tech behind the VR headset. Integrated closely with media relations, we worked with Pimax across the Kickstarter page, website messaging towards a Western audience and social tone of voice.

Once we started to build trust with press, we requested access to back-end analytics to the Kickstarter page, allowing us to re-target sites with higher conversions, sharing stats with editors to highlight the interest of their readers, and making sure they had all the latest updates.

Using 4 prototypes, Pimax travelled for 2 months, across 3 continents, 11 cities, and 12 events testing sessions, meeting over 2,000 VR enthusiasts in-person to demo the 8K technology and get their feedback, with our global team orchestrating key meets and messaging, as well as hosting demos in our own offices

We expanded efforts outside traditional tech media to focus on the die-hard fans, VR publications and gaming communities, as opposed to relying on typical tech media to drive interest.

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