ABOUT

Once upon a time Looker, now valued at over $1.6 Billion with offices in New York, London, and San Francisco (just like us – minus the $1.6 Billion), was a tiny stealth startup out of Santa Cruz with the incredibly geeky dream of teaching the world to speak a new query language: LookML.

Armed with a great product, $2m in seed funding and about 20 small(ish) customers, Looker wanted to make a big impact out of the gate. Unfortunately, telling reporters in 2013 that you’ve created a new product that will simplify and democratize business intelligence was akin to a 10 year old Elon Musk saying he will land on Mars someday – “sure you will, kid.”

Looker needed a strategy that fought for credibility and took nothing for granted. No one was going to instantly recognize their value, and $2m in funding just wasn’t going to be enough to win the day. The Clarity team developed a strategy that focused heavily on the credibility of the company’s founder, Lloyd Tabb, and the problems that existed in business intelligence, rather than a dry laundry list of Looker’s benefits.

We didn’t take the easy route, but we knew we needed to elevate the message in order to get Looker the attention it deserved. We invested heavily in media training to craft the right message and sat Lloyd down with reporters from the most technical B2B publications in the world to make sure our message was battle-tested.

As a result, the launch of Looker generated significant demand for the previously-unknown upstart that would later take over the BI world. Clarity continued our work with Looker for a number of subsequent announcements and played a critical early role in establishing the solid base for future growth.

Results

Looker launched with coverage across publications ranging from TechCrunch, to Reuters, to eWeek.
New business leads flooded into the young startup at a pace they couldn’t even keep up with, and they had to create a queue for new customers. 

selected press

Looker Takes $2M From First Round And PivotNorth To Build ‘A Sequel To SQL’ For Business Intelligence

Looker Data Sciences, a business intelligence startup founded by an early lead engineer from Netscape and LiveOps, is today emerging from stealth mode and announcing $2 million in funding from First Round Capital and PivotNorth to build out its business based on a new, easier-to-use approach to SQL…

Hadoop Drives Down Costs, Drives Up Usability With SQL Convergence

Looker Data Sciences announced a $16 million round of financing to advance its business intelligence platform.

Looker launches out of stealth with $2M to make manual SQL queries a thing of the past

Businesses today are creating data at an ever increasing rate, whether they know how to make sense of it or not. For most attempting to use this data to inform business decisions, the departments that need this information can’t access it directly. Instead, financial, marketing, and operations executives typically rely on their engineering department to manually query databases to obtain desired insights. The cost of this strategy is both time and money.

Looker launches with promise of easier business intelligence

Looker Data Sciences came out of stealth on Wednesday with $2 million in funding and technology it says will make big data analysis for business intelligence easier. The Santa Cruz startup is led by Lloyd Tabb, who was an engineer with Netscape and LiveOpps in the past. He was also a venture partner with CMEA Ventures for a few years. Before this he founded Luminate and ReadyForce.

Looker scores $16M from Redpoint to take on Tableau & SAP in business intelligence

Big data and analytics startup Looker has raised $16 million in its first round of funding to promote data-driven discovery in “big data” software and to help it take on major players in the space. Looker’s web-based product is taking on a crowded business intelligence field that includes such players as SAP, Tableau, KissMetrics, GoodData, and Mixpanel. But it claims to differentiate itself by making the software easier to use than most. So much so that it “gives anyone the ability to query live data.” It accomplished this by created a proprietary language it calls LookML, which “radically simplifies the process of scripting and recycling SQL queries.

How (And When) To Take A Risk: Graduation Wisdom From Netflix Co-Founder Marc Randolph

Netflix NFLX -3.99%’s co-founder and former CEO Marc Randolph enjoys mentoring new waves of entrepreneurs. In the process, he’s come to the conclusion that colleges don’t produce nearly as many good entrepreneurs as they could.

more of our work

Eleven James

Company Goal: Debut curated collections at time of site re-launch

Clarity’s Challenge: Secure coverage across lifestyle and fashion publications

Eleven James, a luxury watch rental subscription service, brought on Clarity PR for the relaunch of its platform and the debut of its curated collections. Already on the industry radar, Eleven James need Clarity to reinvigorate the brand messaging and show how the company had evolved since its last media push.

In a heavily media-relations focused campaign, Clarity utilized all angles of the launch to appeal to a wide audience. To maximize coverage, Clarity integrated the brand story with the business story, which allowed us to penetrate business, fashion/style, luxury, and watch trade publications. Additionally, Clarity arranged briefings between Eleven James’ executives and top-tier targets.

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Extreme Reach

Company Goal: To deliver ads to every screen and device on time and in perfect quality

Clarity’s Challenge: Raise awareness and reputation for Extreme Reach’s suite of technology solutions

Extreme Reach, who provides workflow solutions for video advertising as well as rights management for commercial talent,  brought Clarity on board to raise the company’s profile among audiences including advertisers, agencies and production houses.

Clarity’s aggressive media relations program for Extreme Reach has followed a problem/solution format, highlighting how their technology eases  major pain points of digital asset management and  inefficiencies that persisted, even with the move to digital. For example, Clarity works with Extreme Reach each year to publicize how the company plays a critical role in the Super Bowl, handling over 70 percent of the ads appearing during the game.

Clarity has also collaborated with Extreme Reach to create a series of quarterly video advertising benchmark reports that share metrics from the company’s platform and provide insights on trends in the industry. Not only do these reports receive coverage on the day of release, they continue to serve as a reference source long after.

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Entrupy's "State of the Fake" Report

Company Goal: Protect borders, businesses and consumers from counterfeit products

Clarity’s Challenge: Solidify Entrupy’s authority in the anti-counterfeiting conversation

Manufacturing and selling counterfeit products is something done in the shadows, and very little about how this underground market works is actually known. While the general public may occasionally get news of big seizures of fake handbags and sneakers by customs officials at ports of entry, these stories don’t tell us anything about the market itself.

Entrupy, on the other hand, had terabytes of data on counterfeit accessories. Clarity proposed that we leverage that proprietary data to position the company as more than just experts on identifying fakes. We could position them as the foremost authorities on the entire (black) market.

Creating a report with absolutely no model to work from was no easy task. The first step was simply getting all the data together. Not knowing what would and would not yield interesting findings, we compared year over year, state over state, brand over brand, and as we parsed the numbers, we began the painstaking process of identifying the noteworthy and interesting numbers around which we could derive insights.

Once we’d spliced, diced, inspected and detected the nuggets of gold, we began tackling challenge #2: turning all of this data into a report. Clarity and Entrupy collaborated to identify trends and provide high-level insights that would add something fresh and valuable to the conversation about product counterfeiting.

The full report, designed by the Clarity team, was released on World Anti-Counterfeiting Day, June 6.

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