Loquate

Loqate is the world’s most trusted data specialist in location intelligence for businesses of all sizes and sectors. Everyone in the world has their ‘somewhere’, our job is to locate it, so everyone has the same opportunity to be reached.

Company GOAL:

Dominate B2B Location Data

Clarity’s Challenge:

Break through Black Friday

Cutting through the noise during the stretch from Black Friday to Cyber Monday is almost as challenging and stressful as actually shopping during that weekend. But, when Loquate challenged the Clarity London team to do just that, we didn’t flinch. Over the course of 2 months leading into Black Friday, Clarity and Loquate developed what would be known as the award-winning “Golden Quarter” campaign. Understanding that media outlets would be cranking out retail analysis articles fast and furious during this weekend, Clarity turned Loquate into *the* go-to resource for any media outlet looking for shopping data and expert analysis.

In addition to creating a series of stories based on PCA’s real-time ecommerce data, the PCA Predict team actually spent Black Friday at the Clarity London offices, which were converted into a non-stop News Room, serving up live data to hundreds of journalists as Black Friday and Cyber Monday evolved.

To say that the Golden Quarter campaign was a success would be an understatement. The fantastic results the team achieved were recognised at group-level and several customers got in touch to request our bespoke data reports, which has supported our sales and customer delivery teams in strengthening key relationships. Not only did we generate wall-to-wall media coverage in the most influential media outlets in the country, but we also saw a 29% increase in new business between October and January when compared to the year before.

Results

466 pieces of coverage with over five billion readers/viewers reached.
BBC coverage of Black Friday shopping trends, Financial Times coverage of online Christmas traffic, and Forbes coverage of PCA Predict as an up and coming SME to watch in 2018.
29% increase in new business for Loqate.
Spike in bespoke report requests from their customers. 
Clarity’s campaign won B2B Marketing Award for Best Use of Public Relations & finalist in PR Week's B2B Campaign award. 

selected press

Black Friday sales rise in UK despite fewer shoppers on high street

Online retailers attract bulk of spending with John Lewis reporting its busiest ever single hour of website sales

Black Friday sales bonanza set for record

The number of payment card sales is already up on last year, but some retailers have shunned the event.

Counting up the cost of failed deliveries

Chris Boaz, head of marketing at PCA Predict, on the real impact of delivery failures and how to avoid them in 2018 and beyond.

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Tripleseat

Company Goal: Build widespread recognition as the platform of choice for venues and event planners

Clarity’s Challenge: Elevate awareness and increase perceived differentiation in a competitive industry

Tripleseat engaged Clarity in late 2017 to elevate the company’s reputation and solidify its competitive differentiation from upstart competitors. The goal was to position Tripleseat as the event management platform with the most robust features, best customer service and top leadership committed to client success.

Clarity’s ongoing, multi-pronged campaign for Tripleseat  includes B2B and B2C media relations and thought leadership, which have served to build the the profiles of executives and raise awareness of the platform’s competitive advantages. Additionally,  Clarity has promoted the company’s vibrant culture, which has helped recruiting and retaining talent.

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Owl Labs

Company Goal: Drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19.

Clarity’s Challenge: Generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic.

Owl Labs is a collaborative technology company dedicated to creating a better workplace experience for today’s hybrid workforce of remote and in-office employees. The company’s products include its core 360° conference room camera, The Meeting Owl, use emerging technology such as AI to bring dispersed teams together for better work. While focused on The Meeting Owl line of products, the company is developing advanced software technology to reinvent the conference room ecosystem and make it smart.

Owl Lab’s goals were to drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19. Additionally, Clarity was asked to elevate the reputation of CEO Frank Weishaupt as a thought-leader and business leader.

With the increasing worldwide worry and impact around COVID-19, Clarity and Owl Labs were in a great position to show journalists how companies and individuals working remotely can work as effectively as in person communications. Clarity’s challenge was to generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team also adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic.

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FitTrack

Company Goal: FitTrack approached Clarity to steadily build up its brand narrative, while still pushing product.

Clarity’s Challenge: To make FitTrack stand out in the fitness & health industry with meaningful coverage.

Clarity surveyed moms and moms-to-be finding that 1 in 5 are rarely asked how they are doing, so we  partnered with Postpartum Support Int’l to donate $1 for every person who pledged to ask mom how she is. The campaign spoke directly to our target audience by supporting an issue many of them experienced first hand. An NBC journalist on maternity leave even shared it on her personal Instagram account. 

From inclusion in Mother’s and Father’s Day Gift Guides to Best Bathroom Scale round ups, we delivered a consistent cadence of positive press reviews in publications we know our audience reads to highlight how the products could work for them.

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