Over the Moon for Kids’ Entertainment

Moonbug is a global entertainment company with the mission of ensuring every child has access to premium, diverse content that helps them learn and grow.

Company GOAL:

Elevate brand awareness as the ultimate kids’ IP.

Clarity’s Challenge:

Jumpstart an earned media relations program upon official launch.

Clarity forged relationships for Moonbug executives with key press, keeping the company top-of-mind for coverage. Since Moonbug’s launch, Clarity has managed and executed announcements for several IP acquisitions, new market and platform entries, licensing and merchandising deals, as well as new leadership hires.

Clarity has also remained nimble as Moonbug’s growth has surged, shifting corporate positioning where needed and leveraging data to articulate the company narrative. As a part of that, Clarity has commenced a parenting and lifestyle program to generate traction for its collection of kids’ shows and toys.

Results

Secured top-tier and trade coverage from outlets including The Wall Street Journal, Deadline, Tubefilter and TechCrunch, as well as daily newsletters including Axios Pro Rata, Fortune Term Sheet and Cynopsis Media
Forged new relationships/coverage with business, entertainment and kids press, including Animation Magazine, C21, Bloomberg, Business Insider, Cheddar, Financial Times, The Information, Kidscreen, Reuters, TBI, Tubefilter and Variety, among others
Continued momentum on securing top-tier coverage to underscore Moonbug's global expansion and brand awareness

selected press

Moonbug Raises $145 Million In Funding For Kids’ Programs

Children’s entertainment company Moonbug Entertainment has raised $145 million in initial funding led by the Raine Group, Moonbug plans to announce Monday.

Andy Yeatman, Former Netflix Head of Kids Content, Lands at Startup Moonbug (EXCLUSIVE)

Moonbug is focused on content for kids 8 and under that promotes “compassion, empathy and resilience.” The company’s plan is to develop and license spinoff shows featuring various characters, as well as grow advertising and create brand extensions like merchandise, music, games, and live events.

Disney India scores Moonbug’s Supa Strikas

Children’s content producer and distributor Moonbug has sold its soccer-themed animated series Supa Strikas to Disney India. The deal encompasses all six seasons of the show and a new seventh season that Moonbug is currently producing with the brand’s South African creative team. Air dates on Disney India are still being determined. Moonbug acquired the series last August amid a move into linear distribution.

Sky Kids lands Little Baby Bum spin-off

Sky Kids in the UK has acquired the spin-off from hit online children's property Little Baby Bum from LA- and London-based Moonbug.

more of our work

Crest Medical

Company Goal: Crest approached Clarity for support in growing online sales for their consumer brand, First Aid Warehouse, differentiating it from its B2B offering.

Clarity’s Challenge: Building consumer awareness in a commoditized category.

Clarity conducted a deep dive to understand the user requirements and brand / product appetite, which allowed us to construct a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level. We leveraged granular shopping feed management to maximise Shopping performance and made recommendations to improve CRO including  landing page updates, pricing reviews and competitor analysis.

Read More...

Chipolo

Company Goal: Chipolo wanted to continue to build brand awareness to drive sales as well as grow their community and network to help even more people keep track of their belongings.

Clarity’s Challenge: Chipolo wanted to focus on the UK, which they had done little promotion in before. We needed to get people talking about Chipolo and take on well known tracking brands to secure our share of the market.

The first thing we had to do was get Chipolo in front of journalists, and ensure they knew what set Chipolo apart from other trackers such as the colourful design and removable battery. We also wanted to show the versatility of the range of products and fix our place in the shopping pages.

We positioned Chipolo trackers as the perfect present, whether it’s for Christmas, Mother’s Day or Valentine’s Day, for the millions who lose items – especially when the average person spends three days a year searching for their belongings!

We identified which Chipolo tracking device would resonate with different press, and their readers, then conducted a big media drive to secure reviews and product placement on shopping pages and gift guides. We secured coverage across Evening Standard, Metro, Lonely Planet, the Sunday Express and much more.

For the launch of Chipolo fruit edition, the cutest fruit themed trackers, we put together the ultimate summer kit as a reminder that holidays and festivals can quickly become memorable for all the wrong reasons when you lose your things.

“The PR created understood the importance of creating a great community… and the importance that a tracker on your keys or purse needs to be fun and stylish if you’re taking it with you everywhere”
Nika Kramžar, CMO, Chipolo

Read More...

HYPERVSN

Company Goal: Immerse the world in holographic technology

Clarity’s Challenge: Break through the CES noise machine

Already working with Clarity’s London office, HYPERVSN came to Clarity in NY with the specific goal of maximizing their participation at the annual Consumer Electronics Show (CES) in January 2019.

HYPERVSN would be launching two new products at the show, and they had high expectations for garnering media attention at the show. They wanted to generate a considerable quantity of tier-one coverage, conduct 50+ on-site interviews and secure at least one appearance on a major network television morning show.

Clarity NY worked closely with their UK colleagues in the planning stages, learning from experiences with the flagship HYPERVSN product at the IFA show in Berlin. With the extra insights, the NY team was able to develop strategies that would build on the prior successes.

To break through the considerable “noise” at CES, Clarity proposed HYPERVSN secure a celebrity spokesperson whose notoriety would guarantee on-site media attention. Multiple options were explored, and Criss Angel, whose renown as an illusionist is symbiotic with HYPERVSN’s holographic technology, was ultimately selected for the campaign.

With the celebrity on board, Clarity began its ambitious and far-reaching media outreach, securing interest from key target outlets including lifestyle, advertising, virtual and augmented reality, business and general technology publications.

At CES, two of the Clarity team provided onsite support, facilitating interviews with prominent outlets including CNET, Marketplace, GQ, Fortune, Forbes,  The Verge, Wired, Digital Trends, USA Today, TechCrunch, Mashable, CBS Interactive, VentureBeat and CNN.

Following the event, Clarity secured an additional opportunity with the Today Show, and the HYPERVSN device was prominently displayed throughout the aired segment.

Read More...

Get Some

  • If you're looking for a career with Clarity, you can find out more and submit your CV here.