Often quoted in Silicon Valley circles is Facebook’s famous mantra “Move Fast and Break Things”. The unofficial motto of startups, it encapsulates not only a willingness to disrupt the status quo, but also a necessity to constantly be iterating, improving, and not worrying about the consequences until absolutely necessary. So what happens when you want to bring that same mindset to the world of Wall Street where innovation runs head-long into decades of necessary security and regulatory procedures? What happens when you have an innovative service, app, or platform that can only receive an update every 4-6 months? “Move fast and break things” won’t fly in that environment, so OpenFin set out to create a new world where  companies could “move fast and break nothing”, launching the first OS created specifically for Capital Markets.

The challenge for Clarity was two-fold: at first glance, OpenFin is both “too techie” to appeal to finance press and “too financie” (a new word we just made up) to appeal to tech press. The company needed a messaging and communications strategy that spoke to the complexity of the problem and the sophistication of their solution in terms that were accessible to each audience without sacrificing their credibility by oversimplifying in any given direction.

Clarity worked closely with the OpenFin team to establish muti-faceted messaging that could adapt to any audience and remains at the core of the company’s product marketing. We then embarked on a communications campaign that mixed OpenFin-owned events, industry speaking roles, contributed content, and product/company announcements with stellar results both in the finance and tech worlds:

Results

50+ original articles online and in print
Coverage in a wide range of publications, from TechCrunch and VentureBeat, to American Banker and Waters Technology
Multiple executive and advisor profiles in the US and UK
Significant increase in in-bound interest and deal flow for OpenFin

selected press

JPMorgan, DRW, others back fintech company OpenFin

Financial services software developer OpenFin has raised $15 million in a funding round that included JPMorgan Chase & Co and the venture capital arms of high-speed trading firm DRW Trading Group and interdealer broker NEX Group Plc, the company said on Thursday.

OpenFin raises $15 million to disrupt Wall Street trading

OpenFin, a startup focused on helping financial services firms update their technology infrastructure, announced today a $15 million round of funding led by J.P. Morgan. The New York-based startup wants to modernize the way capital markets are run by allowing traders and other end users to deploy desktop applications both in-house and to their buy-side …

Former Goldman Co-Head of Tech, Paul Walker, Joins OpenFin’s Board

Walker became one of the more well-known technologists in the industry, serving as co-head of Goldman Sachs’ technology division—alongside Don Duet—from 2013 to 2016.

Goldman vet joins board of open-source trading systems startup

The fintech startup OpenFin now has 40 Wall Street firms building applications for its operating system, which promises security and interoperability.

Former Instinet boss goes full-time fintech

A startup born on Wall Street has made a big hire to capitalise on opportunities in Europe. The former European chief executive of Instinet, the agency brokerage owned by Nomura, has taken on a full-time leadership role at a financial technology company backed by JPMorgan and Michael Spencer's NEX Group.

Symphony Chat Available on OpenFin

OpenFin, the desktop operating system built for specifically for the needs of capital markets, announced it has publicly contributed code to the Symphony Software Foundation that allows, for the first time, any OpenFin customer to deploy Symphony Chat on the OpenFin operating system.

more of our work

Entrupy's "State of the Fake" Report

Company Goal: Protect borders, businesses and consumers from counterfeit products

Clarity’s Challenge: Solidify Entrupy’s authority in the anti-counterfeiting conversation

Manufacturing and selling counterfeit products is something done in the shadows, and very little about how this underground market works is actually known. While the general public may occasionally get news of big seizures of fake handbags and sneakers by customs officials at ports of entry, these stories don’t tell us anything about the market itself.

Entrupy, on the other hand, had terabytes of data on counterfeit accessories. Clarity proposed that we leverage that proprietary data to position the company as more than just experts on identifying fakes. We could position them as the foremost authorities on the entire (black) market.

Creating a report with absolutely no model to work from was no easy task. The first step was simply getting all the data together. Not knowing what would and would not yield interesting findings, we compared year over year, state over state, brand over brand, and as we parsed the numbers, we began the painstaking process of identifying the noteworthy and interesting numbers around which we could derive insights.

Once we’d spliced, diced, inspected and detected the nuggets of gold, we began tackling challenge #2: turning all of this data into a report. Clarity and Entrupy collaborated to identify trends and provide high-level insights that would add something fresh and valuable to the conversation about product counterfeiting.

The full report, designed by the Clarity team, was released on World Anti-Counterfeiting Day, June 6.

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Spatial

Company Goal: Clarity was tasked by Spatial one week before CES to elevate its presence at the show and garner attention from top tier outlets for its Q1 funding and partnership news.

Clarity’s Challenge: Clarity’s challenge was to deliver results in a short time frame

Spatial enables an entirely new way of working together and eliminates the need for video conferencing and work travel. With Spatial, users can connect from all over the world and share ideas seamlessly using lifelike avatars and knowledge work tools, unlocking a new level of productivity not confined by space.

Clarity was tasked by Spatial one week before CES to elevate its presence at the show and garner attention from top tier outlets for its Q1 funding and partnership news. With the obvious short time frame and news agenda around CES, Clarity’s challenge was to deliver meaningful results in one of the busiest times of the year.

Clarity worked hard to secure key briefings for Spatial, and in the week before CES and after the event this has resulted in a steady cadence of media placements, including top tier coverage with Axios, Fast Company, Tech Meme, TechCrunch, TIME Magazine and more.

In total, Clarity has secured over 40 placements to-date surrounding Spatial’s presence at CES, its Series A funding round, and partnership news and continues to generate placements amid its growth in popularity due to remote work.

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Currensea

Company Goal: Raise awareness of Currensea’s SME card as the best payments option for small businesses trading goods and services from abroad.

Clarity’s Challenge: Pivot Currensea’s consumer offering (a travel debit card) to a B2B offering in the midst of COVID lockdown.

Currensea is a travel money debit card which enables customers to spend directly from their main bank account when abroad, without charges or fees. Launching its consumer offering in January 2020, three months before the COVID-19 pandemic shut down international travel, it had to pivot to survive. So the team created a card for small businesses who wanted to continue trading internationally as cost effectively as possible through this difficult period. Currensea partnered with the B2B experts at Clarity in order to launch the new proposition.

The campaign, called Britain Back in Business, was a three-pronged approach to stagger Currensea’s B2B launch, driving momentum and leads over time and reflecting how Currensea’s product could power-up SMEs and the wider economy during a challenging time.

Clarity’s approach highlighted the product’s unique value add, generating awareness and leads for the company, which despite operating in the heavily affected travel sector, has not made any redundancies or put any staff on furlough, and continues to go from strength-to-strength. The campaign also made public the specific issues faced by the nation’s SMEs, showcasing Currensea as a trusted advisor for customers during a difficult time.

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