The Next Web Conference 2022 – putting Europe’s leading tech festival in the spotlight

TNW Conference is what’s next in tech. Held annually in Amsterdam, TNW Conference TNW Conference is where industry leaders and tech enthusiasts alike come together, to explore how tech will shape the world of tomorrow.

Company GOAL:

Elevate TNW Conference’s profile among founders, companies and investors in the global tech industry. Strengthen and extend TNW’s earned media reach around the 2022 conference, helping to facilitate strategic partnerships, boost media attendance and encourage participation. Finally, increase TNW’s startup and investor reach.

Clarity’s Challenge:

Overcome a crowded in-person events market post COVID, as well as navigating media, partners and participant attendance in a world of ever-changing travel restrictions.

The world is changing with the speed of tech. And The Next Web Conference has its fingers firmly on its pulse. For over a decade, Europe’s leading tech festival draws thousands of tech enthusiasts, companies, investors and startups to Amsterdam every year. After the COVID lockdowns, The Next Web was ready to scale up in 2022. Freshly acquired by the Financial Times, they were looking to expand the reach of their flagship conference. The communications objectives were as ambitious as the TNW team: to grow brand awareness and raise the profile of TNW in the industry; to increase media attendance and participation; to increase coverage of speakers and partners before and during the event; and to build relationships with partners and expand the startup and investor reach.

After the COVID lockdowns, The Next Web was ready to scale up in 2022. Freshly acquired by the Financial Times, they were looking to expand the reach of their flagship conference. The communications objectives were as ambitious as the TNW team: to grow brand awareness and raise the profile of TNW in the industry; to increase media attendance and participation; to increase coverage of speakers and partners before and during the event; and to build relationships with partners and expand the startup and investor reach.

The runway was tight – a mere two months before the opening keynote and nothing in place. Clarity Amsterdam doubled down and delivered.

The client not only loved the results, but the whole Clarity experience. The Next Web will continue to work with us to make 2023 an even bigger success. Clarity will keep working with TNW to further position them as a global brand, with media partnerships, event and comms support and other activities for their thriving tech community.

Results

115+ registered media outlets
80+ on-site interviews (excluding ad-hoc requests) and management of the on-site media lounge
145+ publications and counting
132M+ media reach
11 pieces of content
1 hell of a hands-on team

selected press

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