Wochit

Wochit is a predictive video creation platform that empower any storyteller, regardless of experience or skill, to create unique high-impact videos at scale and with unprecedented speed.

Company GOAL:

Grow awareness, customer base and partnerships globally

Clarity’s Challenge:

Secure profile-building media coverage and executive positioning opportunities in the US, UK and EU

Video creation platform Wochit had been working with Spark in the US and Clarity in the UK. After three months, they migrated 100% of the work to Clarity. With a tiny, overextended marketing team. Wochit wanted a true partner that would help them prioritize efforts in order to yield the greatest results with the least lift on their end. Their goals were:

  • Establish with external audiences who the company is and how they’re differentiated from the main competitor
  • Solidify the company’s positioning in a way that could withstand the growing complexities of and players in the market
  • Grow the number of content partners and platform users around the world, with a particular interest in Asian markets
  • Increase visibility for the CEO, who was historically under the radar
  • Pull them out of their “shy and modest” habits and make their successes known

After a deep dive into the company and its strengths in the competitive,context Clarity helped to refine Wochit’s messaging to better highlight its differentiators and appeal to its primary customers. Initial positioning centered on the concepts of “journalistic storytelling” and “short-form social video,” and we focused on establishing Wochit as a partner who give expert guidance to media companies on how they can leverage video to engage with audiences across owned and syndicated channels.
Tactics included preparation of quarterly reports, the Social Performance Index, which provided insights on video production and consumption trends gleaned from thousands of videos from hundreds of Wochit users. We also aided in preparation of eBooks and other educational materials. For the CEO, we instituted an aggressive thought leadership program, publishing numerous bylined articles with target publications and providing rapid-response commentary on issues relevant to video and publishing..

Results

Wochit forged a considerable number of content deals with major providers like Getty and AFP, and brought on new customers in the US, Singapore, Australia, China, Japan and Malaysia including Time, Inc., Bauer Media, Yahoo! Japan, USA Today, Viacom and many more.
The company also closed two rounds of funding ($13M and undisclosed), with investment from media giants including ProSieben, Singapore Press Holdings and PA Group.
In the first year of our engagement, the number fo videos created per day tripled and the company saw a 70% revenue increase..
CEO Dror Ginzberg became a go-to for commentary on live-streaming sports
The company was honored with a Gold Stevie Award for Best Video Platform for Media & Publishers and was named among the EContent Top 100 Companies in Digital Content for three consecutive years.

selected press

As Online Video Surges, Publishers Turn to Automation

Tronc, the rebranded Tribune Publishing, wants to offer 2,000 videos a day, up from about 200 now, and hands-off video production is central to that aim.

Time Inc. signs up for Wochit’s video creation tools

Time Inc. has an ambitious goal for 2016 — creating 40,000 pieces of video content. Today it’s announcing a partnership with Wochit, which should make it easier for the media company to hit that target. Wochit is a New York City-headquartered startup that’s supposed to make it easier fo…

An Analysis of 33,000 Videos Reveals the 4 Things You Need to Know to Make Yours Go Viral

Facebook recently announced a major change to the algorithm governing its main news feed that will mean fewer views for videos.

Meet the boss who works in three continents

With a life between New York, Tel Aviv and London, navigating cultures and communications isn't exactly easy

Longer-form Facebook videos garner higher engagement

Facebook videos longer than 90 seconds receive much higher engagement than videos of shorter durations

Facebook looks to emerging markets for streaming rights to sports - Digiday

European football chiefs are worried that broadcasting big games on social networks could dent TV revenue.

more of our work

Crest Medical

Company Goal: Crest approached Clarity for support in growing online sales for their consumer brand, First Aid Warehouse, differentiating it from its B2B offering.

Clarity’s Challenge: Building consumer awareness in a commoditized category.

Clarity conducted a deep dive to understand the user requirements and brand / product appetite, which allowed us to construct a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level. We leveraged granular shopping feed management to maximise Shopping performance and made recommendations to improve CRO including  landing page updates, pricing reviews and competitor analysis.

Read More...

Loqate

Company Goal: Dominate B2B Location Data

Clarity’s Challenge: Break through Black Friday

Cutting through the noise during the stretch from Black Friday to Cyber Monday is almost as challenging and stressful as actually shopping during that weekend. But, when Loquate challenged the Clarity London team to do just that, we didn’t flinch. Over the course of 2 months leading into Black Friday, Clarity and Loquate developed what would be known as the award-winning “Golden Quarter” campaign. Understanding that media outlets would be cranking out retail analysis articles fast and furious during this weekend, Clarity turned Loquate into *the* go-to resource for any media outlet looking for shopping data and expert analysis.

In addition to creating a series of stories based on PCA’s real-time ecommerce data, the PCA Predict team actually spent Black Friday at the Clarity London offices, which were converted into a non-stop News Room, serving up live data to hundreds of journalists as Black Friday and Cyber Monday evolved.

To say that the Golden Quarter campaign was a success would be an understatement. The fantastic results the team achieved were recognised at group-level and several customers got in touch to request our bespoke data reports, which has supported our sales and customer delivery teams in strengthening key relationships. Not only did we generate wall-to-wall media coverage in the most influential media outlets in the country, but we also saw a 29% increase in new business between October and January when compared to the year before.

Read More...

DADI

Company Goal: Democratize cloud computing via blockchain

Clarity’s Challenge: Centralize trust in decentralized networks

Clarity specialises in working with disruptive tech companies, yet few are quite as ambitious as DADI. The company wanted to democratise cloud computing taking on the likes of Amazon, Microsoft, IBM and Google in the process. Its magic bullet was its blockchain powered DADI app which allows any device owner to rent their computing power to the DADI network and receive payment from enterprise users.

Clarity faced two interesting challenges. Firstly, the company had launched a successful Initial Coin Offering (ICO) which had raised $28 million. Yet there were misconceptions about the ICO and the company in general, especially in the enterprise tech world. In tandem,we had a short runway to help reposition DADI but also start attracting contributors to the DADI network.
To overcome these challenges we employed a quartet of approaches.

  • We harnessed traditional media relations tactics of newsjacking and thought leadership to establish credibility.
  • We also created a ‘launch moment’ around DADI’s mainnet go-live, with a news sell-in generating trade, national and international media attention.
  • To excite the crypto community we employed a combination of in-depth media briefings, a high- impact paid media partnership and ‘founding node’ giveaway – announced exclusively with Forbes
  • Finally, we brought the story full circle by launching the non-profit DADI foundation and its first charitable grant.
    The results spoke for themselves. The main objective was to create positive sentiment and we achieved this with 98% positive coverage over the three months.

The company is perfectly placed now for the next stage of its journey.

Read More...

Get Some

  • If you're looking for a career with Clarity, you can find out more and submit your CV here.