Wochit

Wochit is a predictive video creation platform that empower any storyteller, regardless of experience or skill, to create unique high-impact videos at scale and with unprecedented speed.

Company GOAL:

Grow awareness, customer base and partnerships globally

Clarity’s Challenge:

Secure profile-building media coverage and executive positioning opportunities in the US, UK and EU

ABOUT

Video creation platform Wochit had been working with Spark in the US and Clarity in the UK. After three months, they migrated 100% of the work to Clarity. With a tiny, overextended marketing team. Wochit wanted a true partner that would help them prioritize efforts in order to yield the greatest results with the least lift on their end. Their goals were:

  • Establish with external audiences who the company is and how they’re differentiated from the main competitor
  • Solidify the company’s positioning in a way that could withstand the growing complexities of and players in the market
  • Grow the number of content partners and platform users around the world, with a particular interest in Asian markets
  • Increase visibility for the CEO, who was historically under the radar
  • Pull them out of their “shy and modest” habits and make their successes known

After a deep dive into the company and its strengths in the competitive,context Clarity helped to refine Wochit’s messaging to better highlight its differentiators and appeal to its primary customers. Initial positioning centered on the concepts of “journalistic storytelling” and “short-form social video,” and we focused on establishing Wochit as a partner who give expert guidance to media companies on how they can leverage video to engage with audiences across owned and syndicated channels.
Tactics included preparation of quarterly reports, the Social Performance Index, which provided insights on video production and consumption trends gleaned from thousands of videos from hundreds of Wochit users. We also aided in preparation of eBooks and other educational materials. For the CEO, we instituted an aggressive thought leadership program, publishing numerous bylined articles with target publications and providing rapid-response commentary on issues relevant to video and publishing..

Results

Wochit forged a considerable number of content deals with major providers like Getty and AFP, and brought on new customers in the US, Singapore, Australia, China, Japan and Malaysia including Time, Inc., Bauer Media, Yahoo! Japan, USA Today, Viacom and many more.
The company also closed two rounds of funding ($13M and undisclosed), with investment from media giants including ProSieben, Singapore Press Holdings and PA Group.
In the first year of our engagement, the number fo videos created per day tripled and the company saw a 70% revenue increase..
CEO Dror Ginzberg became a go-to for commentary on live-streaming sports
The company was honored with a Gold Stevie Award for Best Video Platform for Media & Publishers and was named among the EContent Top 100 Companies in Digital Content for three consecutive years.

selected press

As Online Video Surges, Publishers Turn to Automation

Tronc, the rebranded Tribune Publishing, wants to offer 2,000 videos a day, up from about 200 now, and hands-off video production is central to that aim.

Time Inc. signs up for Wochit’s video creation tools

Time Inc. has an ambitious goal for 2016 — creating 40,000 pieces of video content. Today it’s announcing a partnership with Wochit, which should make it easier for the media company to hit that target. Wochit is a New York City-headquartered startup that’s supposed to make it easier fo…

An Analysis of 33,000 Videos Reveals the 4 Things You Need to Know to Make Yours Go Viral

Facebook recently announced a major change to the algorithm governing its main news feed that will mean fewer views for videos.

Meet the boss who works in three continents

With a life between New York, Tel Aviv and London, navigating cultures and communications isn't exactly easy

Longer-form Facebook videos garner higher engagement

Facebook videos longer than 90 seconds receive much higher engagement than videos of shorter durations

Facebook looks to emerging markets for streaming rights to sports - Digiday

European football chiefs are worried that broadcasting big games on social networks could dent TV revenue.

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