Some wonderful news to start the week. Clarity client Loqate (a GBG company) landed the PR Campaign of the Year award at Computing's Tech, Marketing and Innovation Awards on Friday. The award - given for Clarity and Loqate's Ecommerce Trends, 'Retail's Golden Quarter', campaign - was awarded for our PR campaign delivered during Q4 2017.
This award recognises excellence in brands' use of PR activities and activation, along with partner marketing initiatives. Computing's citation said that the “judges were looking for a well-thought out campaign that considers context, audience, timing and virality.”
The campaign, known as "The Goose that Laid the Golden Quarter" focused on the Black Friday - a key opportunity for Loqate, a location intelligence specialist. To ensure they made the most of the opportunity, the Clarity team worked with Loqate to plan, develop and execute a two week mini campaign which resulted in 56 pieces of print and online coverage and 17 broadcast clips.
You can read more about how the campaign went here.
So massive congratulations to both Loqate - we like to think that the award was very well deserved.
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