Clarity, a global integrated communications agency recently commended by PRWeek Global as a Best International Agency, today announces the appointment of Elizabeth Minton as Vice President of Global Sales and Marketing. A highly-experienced agency executive, Elizabeth will work closely with Clarity’s leadership team and individual offices to elevate Clarity's brand, and identify and expand new business opportunities for the agency globally. Based out of Clarity’s NYC office, Elizabeth will report directly to CEO Sami McCabe and will be responsible for global initiatives across the agency’s offices in NYC, San Francisco, Los Angeles, and London.
Elizabeth brings over a decade of experience to Clarity, having led business development and marketing efforts at multiple public relations and digital agencies during periods of rapid and sustained growth. She brings her demonstrated expertise in strategic planning and execution on both traditional and digital marketing programs to her role with Clarity. Previous roles have included leading Business Development and Marketing at New York-based 5W Public Relations and digital agency Blue Fountain Media.
“I am excited to welcome Elizabeth to our global leadership team,” said Sami McCabe, Founder and CEO of Clarity. “Clarity is defined by our values of fearless, global, and positive communications. Elizabeth’s approach and expertise are a perfect fit to drive our overall brand and continued growth strategy, even in the current climate.”
Sami McCabe added that Elizabeth’s addition to the team is the first among several initiatives the agency is planning to invest in for the continued growth of the company.
“I couldn’t be more excited to join the Clarity team,” said Elizabeth. “The caliber of the talent, the work, and the culture of this team is second to none, and I’m looking forward to telling the Clarity story within each of their markets and on a global level as we continue to expand.”
The addition of Elizabeth to the global leadership team is the latest in a string of recent investments in the business including a strategic partnership with The Brewery Network in Los Angeles, the acquisition of consumer tech agency Dynamo, and numerous senior hires. Other recent wins for Clarity include AnyClip, Eggplant and Firebrand.
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