The AI Search Revolution: Is Your Brand Visible?

A new reality has arrived in B2B. AI-powered search is compressing the buyer journey, and the rules for brand visibility are being rewritten.

For B2B leaders in fast-moving sectors like Fintech, Healthtech, Enterprise Tech, and Sustainability Tech, the challenge is immediate: AI models are prioritizing and summarizing vendor information, deciding what buyers see - and what they don't. If your message isn't clear, consistent, and structured for AI, you risk being omitted from the first round of consideration and losing competitive edge.

In partnership with Norstat, Clarity surveyed 175 B2B business decision-makers to uncover how AI is fundamentally reshaping their purchase decisions - and what marketers must do to adapt.

What You Will Learn:

• Understand the hard data: 79% of B2B professionals now use AI in their routine, and more than half prefer AI-generated summaries to traditional search. The buyer journey is shorter, and the window to influence is narrower.
• Discover how AI guides decisions at every stage - from 87% of buyers using AI summaries to prioritize reading at the top-of-funnel, to 65% relying on it for vendor selection.
• Get the three non-negotiable priorities for achieving visibility: clarify your messaging, ensure consistency across channels, and measure what matters.
• Learn why PR and Earned Media are more crucial than ever. AI models treat third-party sources as more objective, making authoritative placements key to appearing in bottom-of-funnel vendor shortlists and comparisons.

As CMO Steffen Hedebrandt notes, there's a 1-3 year "blue ocean" period where early movers can secure a significant, compounding learning advantage before Generative Engine Optimization (GEO) becomes a "red ocean".

The race is on, and the time for competitive advantage through AI search is closing fast. Download this report to get the integrated, measurement-led strategies you need to ensure your brand narrative is easily discoverable, robust, and positioned to earn trust.

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