THE CLARITY GLOBAL CRISIS & REPUTATION REPORT

2024 will be another year of macro and micro challenges for brands and corporations. The key to successful crisis preparedness and management lies in being proactive, maintaining vigilance, and minimizing risks.

Our inaugural Crisis & Reputation Report unpacks some of the past year’s biggest global brand reputation management moments. Our senior global experts, across crisis communications, reputation management, SEO, social media, and public affairs, explore how issues were managed, and pull out learnings that can be applied to any organization.

Themes covered in this report:

• The importance of an expert, integrated approach: Learn how issues and crisis preparedness, external and internal communications, public affairs, SEO, and social strategy can work together to enhance reputation
• Looking ahead: Gain key learnings for your 2024 strategy to support positive reputation and growth
• Inspiration: Reflect constructively on some of the biggest crises and issues that took place over the last year