Clarity Team
Team Insights

Marketing Myths: The Technophobes

There are 117 million Americans over 50, and most consumer technology brands aren’t talking to them. Learn how to beat the technophobe myth to connect with a new audience...

Cultivating a strong consumer brand means embracing the diversification of audiences.

Excluding the over 50 population from marketing strategies is a disservice to fresh insights and perspectives, and disregard of their purchasing power.

Monica Feig Headshot
Monica FeigExecutive Vice President, Clarity

You'll learn:

  • Why the over 50s are nothing like perceived stereotypes
  • How over 50s approach consumer and smart home tech; their precise needs; and how they feel about the way they’re marketed to by consumer tech brands
  • How consumer tech marketers can better connect with over 50s

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