Company Goal: Secure tier-1 coverage and increase brand visibility to position Lumo as an innovative agtech startup working to help solve the climate and water crisis.
Clarity’s Challenge: Launch Lumo’s vision through its initial product offering (the irrigation system) alongside its pre-seed funding round, positioning Lumo to press as a challenger agtech startup solving the most immediate crisis: water accessibility.
Lumo came to us with a goal- support them in creating a punchy launch to help accentuate overall brand visibility and start conversations with wider business and agriculture media. We immediately hit the ground running to strategize how we would insert Lumo into the conversation and create a buzz around their upcoming product launch and pre-seed funding announcement.
Working with Lumo’s executive team, we created key messaging and helped build a media-facing brand voice. However, we knew that in order to cut through the noise we had to position Lumo and its executive team as thought leaders in an ongoing topical conversation. We knew we could correlate Lumo’s launch and tie it into the relevant and timely conversations happening around the California drought and climate change.