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{"id":1413,"date":"2023-03-22T16:22:56","date_gmt":"2023-03-22T16:22:56","guid":{"rendered":"https:\/\/clarity.global\/?post_type=event&p=1413"},"modified":"2023-04-12T15:31:49","modified_gmt":"2023-04-12T14:31:49","slug":"online-workshop-ready-set-go-global-with-abm","status":"publish","type":"event","link":"https:\/\/clarity.global\/event\/online-workshop-ready-set-go-global-with-abm\/","title":{"rendered":"Online Workshop: Ready, set, go global with ABM!"},"content":{"rendered":"\n\n\n

\n\n\n

In this workshop The Marketing Practice and Verizon will share with FINITE Community members how they worked together to build a brand-new partner channel for Verizon, using ABM to build awareness, start relationships and generate pipeline in new markets and new strategic accounts.<\/p>\n\n\n\n

Erica Neal<\/a> from The Marketing Practice<\/a> will be joined by Rob Reynolds<\/a>, Head of Channel Marketing at Verizon<\/a>, sharing how they planned, executed and expanded an ABM programme which began with a small number of strategic accounts in Europe, and is now a global programme with a multi-million-dollar pipeline attributed to it.<\/p>\n\n\n\n

What you will learn<\/h2>\n\n\n\n
\n
How marketers new to ABM can start small and build a programme from scratch<\/li>\n\n\n\n
How to establish a template for success and expand your ABM programme<\/li>\n\n\n\n
How to maintain agility and react to opportunities<\/li>\n\n\n\n
How to implement a multi-touch attribution model and build a dashboard to track ABM\u2019s contribution to company pipeline and revenue.<\/li>\n<\/ul>\n\n\n\n
Workshop Speakers<\/h2>\n\n\n\n
Lorem ipsum dolor sit amet. Blandit tristique tortor quisque nullam hendrerit lacus eget accumsan.<\/p>\n\n\n\n\n\n
Optional Location<\/h2>\n\n\n\n
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\n
<\/div>\n\n\n\n
\n
Zetland House
5-25 Scrutton St
London
EC2A 4HJ<\/p>\n<\/div>\n<\/div>\n\n\n\n
Register Free Today<\/h2>\n\n\n\n
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Register Now<\/a><\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n
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MORE<\/h2>\n\n\n\n
INSIGHT<\/h2>\n\n\n\n\n\n
Join our B2B Tech Marketing Community<\/h2>
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Visit website<\/a><\/div><\/div> $\"\"$ <\/picture><\/figure><\/article><\/article>\n\n\n\n
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GET<\/mark>
CLARITY<\/h2>\n\n\n\n
Looking for a partner to help you reach your goals<\/strong>? We\u2019d love to hear from you.<\/p>\n\n\n\n
Wondering about what type of projects we take on, budgets & timelines? Read our FAQs<\/a>.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/article><\/article>\n<\/div>\n","protected":false},"featured_media":945,"parent":0,"menu_order":0,"template":"","location":[8],"acf":{"event_featured":true,"event_location":"London","event_date":"20230420","event_times":[{"time":"17:00:00","timezone":"CEST"},{"time":"16:00:00","timezone":"BST"},{"time":"11:00:00","timezone":"ET"},{"time":"08:00:00","timezone":"PT"}],"event_host_name":"Finite","event_host_small_logo":1416,"event_host_large_logo":199,"event_host_linkedin":"https:\/\/linkedin.com\/","event_services":""},"yoast_head":"\nOnline Workshop: Ready, set, go global with ABM! - Clarity Global<\/title>\n\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Workshop: Ready, set, go global with ABM! - Clarity Global\" \/>\n<meta property=\"og:description\" content=\"In this workshop The Marketing Practice and Verizon will share with FINITE Community members how they worked together to build a brand-new partner channel for Verizon, using ABM to build awareness, start relationships and generate pipeline in new markets and new strategic accounts. 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What you will learn<\/h2>\n\n\n\n\nHow marketers new to ABM can start small and build a programme from scratch<\/li>\n\n\n\nHow to establish a template for success and expand your ABM programme<\/li>\n\n\n\nHow to maintain agility and react to opportunities<\/li>\n\n\n\n

Workshop Speakers<\/h2>\n\n\n\nLorem ipsum dolor sit amet. Blandit tristique tortor quisque nullam hendrerit lacus eget accumsan.<\/p>\n\n\n\n\n\n

Optional Location<\/h2>\n\n\n\nLorem ipsum dolor sit amet. Blandit tristique tortor quisque nullam hendrerit lacus eget accumsan.<\/p>\n\n\n\n

Register Free Today<\/h2>\n\n\n\nLorem ipsum dolor sit amet. Blandit tristique tortor quisque nullam hendrerit lacus eget accumsan.<\/p>\n\n\n\n

MORE<\/h2>\n\n\n\n

INSIGHT<\/h2>\n\n\n\n\n\nJoin our B2B Tech Marketing Community<\/h2>Lorem ipsum dolor sit amet consectetur. Pellentesque ut vel eget egestas egestas. Dictum lacus suspendisse purus leo lacus turpis. Proin euismod lorem eget leo finibus semper.<\/p>

Join our B2B Tech Marketing Community<\/h2>Lorem ipsum dolor sit amet consectetur. Pellentesque ut vel eget egestas egestas. Dictum lacus suspendisse purus leo lacus turpis. Proin euismod lorem eget leo finibus semper.<\/p>

Workshop Speakers<\/h2>\n\n\n\n
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