Consumer Tech
We combine deep audience insight with creativity to build impactful Consumer Tech campaigns for your brand
Our consumer technology expertise drives impact for our clients, whether they're a new company, have a new product, or need help shifting perceptions.
Chloe ParkerSenior Vice President, London
We believe that technology has the power to change the world for the better. Whether you’re a rebellious startup, an ambitious scaleup, or an industry titan looking to make an impact with your consumer technology, Clarity is perfectly placed to be by your side.
We’re here to support you with intelligent consultancy, award-winning full service marketing and communications, unbridled drive, creativity, and responsiveness on your journey to success.
You need an agency that has all the right stakeholder connections, whether that’s with T3, Wired, FT’s ‘How to Spend it’, or an innate knowledge of Meta, Twitter and Tik Tok. We have an extensive ‘little black book’ of influencer contacts, a way with words when it comes to SEO and paid social, and are here to ensure your message and product reaches the right audiences - no matter what media or platforms they use.
We have delivered global impact for companies across countless sectors. Here are some of the clients we have worked with.
We Get Consumer Tech
Unlike other agencies with Consumer Tech expertise who may focus purely on media relations, SEO, or website design, Clarity is a full service marketing and communications agency.
This means we can support you to reach consumers throughout the funnel with an integrated approach and joined up messaging. We have specialists across the marketing journey, from website creation, audience insights, media and influencer relations, regulatory and public affairs support, SEO, paid and content.
All of this means we can provide our Consumer Tech clients with the best possible campaigns and ROI, where all activity is seamlessly integrated and working hard for you.
The Challenges We Solve for Consumer Tech Clients
Clarity will empower you to…
- Truly understand your consumers - Our dedicated insights team can provide you not only with invaluable audience intelligence, insights research and reports, but is on hand to then help you create new messaging and test those key messages.
- Reach the influencers that matter - Our award-winning PR team has a little black book of key media contacts and influencers, based on years of relationship building, ready to review, test, or feature your product or company.
- Differentiate yourself in a crowded market - Differentiating yourself can be hard, and often the corporate story of a brand can be subsumed by the consumer product. Our corporate services team is on hand to ensure both elements of your business support and aid the other, with media and presentation training, brand messaging, thought leadership development, spokespeople support and crisis comms support.
- Prove the impact of your marketing and communications activity - Our proprietary Impact Framework allows us to tie back measurable marketing and communications success to the business objectives. Our bespoke reporting dashboards, built with different key stakeholders in mind, then allow clients to prove the value of this work to the people that matter in a format that resonates with them.
Our Consumer Tech Expertise
Our experience within Consumer Tech is strongly supported by our knowledge of B2B Tech, with one supporting the other. Our ability to provide consultancy, support C-Suite profiling, and grow brand awareness among key corporate stakeholders (be that potential investors, or potential new hires) is unrivaled, and taken alongside consumer technology, allows Clarity to provide fully integrated, bespoke, and impactful support for your business.
Clarity has been a critical component in establishing the Neato Robotics premium brand in the minds of the media and consumers alike. The Clarity team comprises that rare combination of intellect, creativity, and execution. They consistently deliver high-impact marketing programs that deliver business goals. Most importantly, the Clarity team has become a partner.
Howard LeydaVP, Marketing, Neato Robotics
20+
20+ Consumer Tech companies supported with marketing and communications in ten years.
20+
20+ Consumer Tech experts in our global team
Awards
- PROVOKE/ SABRE AWARDS 2022
- Technology campaign of the year - Shortlisted
- Consumer electronics campaign of the year - Shortlisted
- The SABRE Awards 2021
- Product Media Relations Campaign of the Year - Finalist
- PRMoment Awards 2021
- Technology Agency of the Year - Shortlisted
- PRovoke 2021
- Technology Agency of the Year - Shortlisted
- CIPR Excellence Awards 2021
- B2C Tech PR - Finalist
Seize your biggest opportunities and overcome your most challenging obstacles.
Improve Your Reputation
Shape public perception with elite communication strategies
Legislative & Regulatory Threats
Understand the potential impact of regulatory change on your business
Launch A New Product Or Service
Providing clear and compelling messaging when taking your new offering to market.
Scale Your Business
Business growth requires fearless messaging and true audience understanding.
Improve ROI & Performance
Results are the lifeblood of every business. We streamline processes and enhance performance to deliver on goals.
Enter New Geographic Markets
Our global network of influence and knowledge gives you the keys to enter new markets with complete confidence.
Generate More Leads
Clarity can give you the tools to drive lead conversion through audience analysis and fearless comms.
Define & Own A Category
We help you reimagine your reach and define your market.
Grow Brand Awareness
Building influence and reach amongst key target audiences
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OUR
RESULTS
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WHY
CLARITY
Our Approach
Global impact doesn’t happen by accident. Our data-driven approach is consistent in all of the work we do, to deliver targeted and measurable results every time. Find out more About Us.
Our Expertise
As a full-service agency, our entrepreneurial mindset powers our ability to creatively solve our client’s challenges. We take pride in our positive culture and agile teams, as we continue to grow our Communities and Resources.
Our Vision
We accelerate positive change through the magic of storytelling and the science of data. We are proud of the impact delivered for clients and across the Clarity Global Group, including progressive ventures like Atrium and Epoch Partners.
OUR
INSIGHTS
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