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Living our values

Global, fearless and positive impact, every day

As a fast growing company, staying committed to our values - to being fearless, global and positive - is what keeps our culture strong. This also ensures no matter how big we get, the great things that make us Clarity remain. We’re proud of who we are, and the work we do for our clients and the charities we support on a pro bono basis, that drives real, tangible, positive impact in the world.''

Rachel GilleyCEO, Clarity

At Clarity, our values are to be fearless, global and positive.

We provide fearless marketing and communications consultancy to the world’s most progressive companies. 

We do this by helping to solve their biggest challenges, and supporting their rapidly changing needs, with a strategic creative mindset and constantly expanding best-in-class, full-funnel, specialist services and expertise. 

We’re a global company with an entrepreneurial mindset, meaning agility, growth and a positive culture are essential to who we are.

We're Global

We were born out of London’s tech startup boom in 2013, and now represent some of the biggest brands in the world across the U.S., EMEA and APAC. 

Alongside PR and corporate communications, we now offer leading SEO, digital marketing, paid and organic social, content production, public affairs, insight & analytics, and website development services - all of which can integrate or work independently to generate insightful, creative, and measured work.

We’re a global company with an entrepreneurial mindset, meaning agility, growth and a positive culture are essential to who we are.

We're Fearless

While we’ve evolved, our mission remains the same: to provide fearless consultancy to the world’s most progressive companies, solving their biggest challenges and supporting their rapidly changing needs.

And, while our clients are all striving to solve issues impacting the world, we also want to ensure we’re helping support the issues that matter most to us. This has led to us taking on a larger group of pro bono clients than many other agencies in the space. For example, we have pledged more than USD$1m+ of services to clients promoting DE&I, alongside supporting numerous pro bono clients including 1000 Black Voices, a tech accelerator for Black founders, and Mirza, a company empowering caregivers and their employers.

We're Positive

We’ve built the brand around our culture, which is entrepreneurial, creative, and agile, and always puts positivity and our people first. 

Our wellbeing benefits have grown as we have to support the high caliber of our team, with initiatives for every person, and  life stage, to support long-term retention. This includes our Enhanced Family Leave programme, which gives parents industry-leading pre and antenatal time off, alongside childcare support for parents traveling into the office. We also offer up to four weeks compassionate leave for all of life's circumstances including menopause, miscarriage and IVF.

Clarity has been fabulous in its support of 1000 Black Voices. They have offered a range of services from SEO, press office, engaging with our partners and supporting them as well as 1000 Black Voices in getting the right message out, developing a great relationship with journalists and increasing our brand awareness. 

In addition, Clarity has delivered workshops and offered individual support for our 1000 Black Voices Black Tech Accelerator and the amazing founders that are participating in it. We cannot recommend Clarity highly enough, not only do they do great work willing to become partners in helping achieve 1000 Black Voices goals, they are wonderful, fun people to work with.

Dr Elizabeth ShawFounder, 1000 Black Voices

To help solve the biggest challenges impacting our team, we’ve set up five global taskforces, each with a distinct and fearless mission that seeks to drive positive impact in the world.

The Sustainability Taskforce

Goal: Helping Clarity achieve B Corp status by the end of 2023

The DEI Taskforce

Goal: Promoting inclusivity for all, with $1M pledged towards pro bono DEI work every year

The Wellbeing Taskforce

Goal: Setting the standard for a holistic work/life balance

The Technology Taskforce

Goal: Putting technology and innovation at the heart of how we work

The Social Taskforce

Goal: Supporting a global mindset, and promoting a fun workplace

  • USD$1M+ of fearless consultancy given to our pro bono clients
  • 3375 hours of pro bono work provided globally in 2022 
  • Five internal taskforces set up to help tackle our biggest challenges
  • Three days of charity work undertaken per employee in 2022
  • Starting salaries above local living wages across every office globally
  • 13,783,573 steps walked in our global January walking challenge, promoting better physical and mental wellbeing for our team 10 million+ people reached with our Better Time Stories campaign to raise donations for Ukrainian refugee children


Looking for a partner to help you reach your goals? We'd love to hear from you.

As a global full service agency, our services reach far and wide. Wondering what type of projects we take on, alongside budgets and timelines? Find more information on our Service and Sector pages.