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Web, UX & UI Design

We design user experiences and interfaces that have a direct impact on the growth of your organization, with clear ROI

UX optimises digital products for user needs and business goals. UI design makes them usable, accessible, beautiful and memorable.

Nicola CampbellHead of Design & UX

User experience (UX) and user interface (UI) design has more impact than you might think. In a digital marketplace it can often determine whether your website visitors convert into leads or customers, or whether they bounce off your site as missed opportunities. 

What’s more, successful UX and UI design improves customer satisfaction, generates loyalty, increases engagement and boosts brand awareness so you stand out amongst competitors. 

Our services can help you create beautiful user experiences by enhancing usability and accessibility, encouraging interaction and restructuring content so that it’s easily discoverable.

Our integrated approach has earned us multiple awards and nominations.

Strategy First, Creativity Second

Our UX and UI design is always led by strategy. This ensures the foundations of the site are set up to deliver on KPIs, instead of prioritizing creative design. Whilst we always design websites with a unique and attractive look and feel, this comes second to the elements that make your website a conversion machine.

Full-service Offering to Support Web Design

At Clarity we have the opportunity to work directly with other specialist teams to ensure we are designing with consideration of Insights, Analytics, SEO, Content and Development requirements. They also have the ability to support post-launch with optimisation, maintenance and additional marketing efforts. 

A Best-practice Approach to Design

We have strong expertise in usability best-practice. This includes multiple types of user testing, and endeavoring to design all our websites to AA accessibility standards. We also prioritize your most important content by working with our development team to create modules that draw users’ attention to important messages. Never compromising on beautiful design, our interfaces are structured to guide your users through their buying journey. 


As a result of focusing on SEO and user centered design right from the very beginning, we have been able to quickly boost our Google rankings and dramatically increase inbound lead generation.

Emma Muckersie Head of Global Marketing, Kadence

Smart, evidence based, exceptional value and genuinely nice people.”

David WigginHead of Strategic Communication, Mitie plc

Their initial design was great, and the approach to responding to feedback very effective. They differentiated themselves by a clear focus on conversion, from which we've had some very good results."

Nick PattersonFounder, Movemeon

A brand new website was created and delivered not only on time but over and above our design expectations..and subsequently all our stakeholders’ expectations”

The Goldsmith's Company

The team took a creative approach utilising our new brand guidelines and assets to develop a fresh and modern interface"

Jayne StoneCMO, Vuealta

Good UI can raise your website’s conversion rate by 200% (Source: Forrester).


Better UX design can increase conversions by up to 400% (Source: Forrester).


75% of judgements on website credibility are based on its overall aesthetics (Source: BCS)



Looking for a partner to help you reach your goals? We'd love to hear from you.