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26,000 signatures for one fundraising campaign, driven by paid search. 


Through SEO, Paid strategy and Hubspot implementation, we drove a 400% increase in conversions for a fast growing Field Service Management SaaS company.


Lower CPL against target for a leading financial services company. 

Generating high-quality leads requires a paid marketing strategy that understands your audience, lands targeted messaging, and optimises conversion, delivering a strong ROI.

Chris MurphyPaid Marketing Lead

PPC is a necessity in your armory of digital marketing channels. In the right hands, a paid search strategy is a quickfire way to drive traffic to your website, increase brand awareness, and generate revenue.

It sounds easy, but PPC is a complex science. And just as science can be a technical and curious pursuit, PPC is ever-changing. It demands insight and strategy before it delivers results.

That’s where our expertise comes in. We adopt a data-driven methodology tailored to meet your specific goals. We craft customized strategies and tactics that are flexible enough to pivot in response to market trends and any obstacles that may arise.

They trusted Clarity Paid Search services

Clarity's scientific approach to paid search strategy

A strong understanding of your objectives is key. What are your targets? Who is your audience? We dedicate ourselves to thoroughly understanding what drives your business and the most effective ways to realize your objectives.

Founded on a deep understanding of your business direction, you can rest assured your paid strategy is in capable hands.

Clarity has been a trusted partner to Aon for over a decade now, consistently exceeding targets and expectation. Their team is very much part of ours. It’s a rare agency relationship and is testament to their continued skill & leadership.

Lynzi AshworthMarketing Director, Aon

Our integrated approach has earned us multiple awards and nominations.

Paid Competitors Analysis

It's essential for brands to keep an eye on the competition. Are your competitors engaging in PPC? If the answer is yes, then analysing their ads will provide invaluable insight into what can work for you. And if they aren’t actively paying to push their products and services, the stage is set for you to dominate the market.

We’ll start by benchmarking your historic performance against rivals to unlock quick wins and avenues to larger successes. Then we’ll dive into the conversion performance of your website. 

Results assessment and reporting

A PPC campaign can't be deemed successful without proper metrics for assessment. These metrics should be established from the start, and aligned with the campaign's key performance indicators (KPIs). 

We concentrate on measuring the metrics and KPIs that are most important to you, enabling you to make the right decisions based on data. Our reporting aims to provide actionable insights and recommendations, rather than raw statistics devoid of interpretation.

Keyword Research

Keyphrase research (KPR) goes beyond simply discovering popular search terms; it's an art that necessitates a deep understanding of your audience. 

The KPR process involves analyzing and identifying specific search terms and phrases that your customers use when searching for products or services.

In identifying these search terms, we're able to create ads that are highly pertinent, ensuring your ads are displayed to the right audience at the right time.

Experts in your paid search platform

We take a calculated, data-driven approach when it comes to devising and implementing campaigns.

  • Google Ads
  • Google Shopping
  • Microsoft Bing Ads

Google Ads

The diverse nature of Google Ads provides a wealth of paid marketing options. We aim for a strategy that's both creative and focuses on generating a return on investment. By focusing on specific keywords and media that resonate with your target audience, we adapt our approach across various networks to meet your specific needs.

In managing Google Search and Display advertising, as well as other channels, we employ our Test, Measure, Optimize (TMO) approach. This method allows us to quickly gather insights and optimize campaigns to ensure the best possible performance.

Google Shopping

We tailor your Google Shopping ads to align with your wider PPC campaigns and objectives. 

With an integrated approach, we evolve our strategy through consistent and detailed observation of your ads' automation and bidding processes. This flexibility guarantees that your business's representation is continually optimized to enhance ROI.

In line with our general PPC marketing tactics, we select a bidding strategy that aligns with the objectives of your entire account as well as specific campaigns. Each action is based on in-depth analysis of your market and historical performance, ensuring we target the appropriate audience and achieve the most effective cost-per-click.

Google Partner Agency

As a Google Partner agency, we’re recognised as an exclusive business partner by Google. 

Our team has proudly passed certification in Google Ads, and have full access to training and support. When working with us, you’re working with digital marketers who have specialized Google advertising knowledge.

Microsoft Bing Search

Are you aware that Microsoft Ads (formerly known as Bing Ads) accounts for 1 in 20 online searches?

Microsoft Ads, formerly Bing Ads, can appear alongside search results on popular web engines, including Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and numerous other search partners. 

While Google may be the internet’s leading search engine, by neglecting Microsoft Ads you could be missing out. Especially if your target audience is a non-technical demographic or a B2B audience. Relying on a generic Google strategy will not meet your goals. 

Microsoft Advertising Partner

As proud members of the Microsoft Advertising Partner Program, our agency stands among the most qualified professionals in the advertising industry. 

PPC management strategy and optimisation

Our approach to PPC has three main components: identifying the target audience, conducting keyphrase research, and providing recommendations for optimizing conversions. By combining these elements, we develop an integrated, comprehensive strategy focused on maximizing return on investment. 

PPC isn't merely a tool for increasing traffic and raising brand awareness; it can deepen your understanding of your target market. Through analysis of ad performance data, we obtain detailed demographic information, enhancing your future marketing efforts.

Smart Bidding

PPC bidding is one of the most complex components involved in paid search campaigns. Whilst an automated ad tool, deciding on the choice between manual and automated bidding involves human expertise. Our approach tends to incorporate both methods as needed, tailoring our bidding strategy to align with the overall account and specific campaigns inside it.




Looking for a partner to help you reach your goals? We'd love to hear from you.