B2B PR and influencer relations that build authority and demand

Effective media and influencer relations increase your visibility, credibility and share of voice. They help you reach new audiences through trusted third parties, secure coverage in target outlets, shape narratives about your category, mitigate negative stories, and build long‑term advocacy around your brand.

Our service is for organisations that want to increase their profile and credibility with the audiences that matter - whether that’s customers, investors, policymakers, partners or talent. It’s particularly valuable if you operate in complex or technical sectors and need specialist storytellers to translate what you do.

We look at your objectives, audiences, markets and topics, then map the journalists, outlets, analysts, creators and other influencers who genuinely shape opinion there. We combine our existing relationships, sector knowledge and data on reach, relevance and engagement to build a tailored influencer and media map.

We focus on long‑term, strategic relationships rather than transactional outreach. That means investing in understanding what each journalist or influencer cares about, bringing them genuinely valuable stories and data, and aligning activity to your business goals so coverage and content move the needle, not just vanity metrics.

We work across both earned and paid influencer activity. For some brands, relationship‑led collaborations and product seeding are most effective; for others, structured, compensated partnerships make sense. In every case we focus on authenticity, brand fit, disclosure compliance and clear KPIs.

Quality media coverage and influencer content often generate high‑authority backlinks, branded searches and social signals that support your SEO. We work closely with our digital teams so PR and influencer activities contribute to search visibility, traffic growth and on‑site engagement.

We track coverage quality and relevance, message pull‑through, audience reach and engagement, backlinks and referral traffic, social performance, and where possible, the contribution to leads, sign‑ups, sales or other commercial outcomes. We also track relationship strength and share of voice in key debates.

Yes. Strong relationships are invaluable when something goes wrong. We can engage with journalists and influencers to correct inaccuracies, provide context, share your perspective, and - working with our crisis and corporate communications teams - shape a response strategy that protects your reputation.

For launches and big announcements we can quickly ramp up activity - developing stories, assets and briefing materials; pitching to key journalists; and activating influencers in a coordinated way. Ideally we plan ahead, but our teams are experienced in working at pace when timelines are tight.

Public relations focuses on earning attention and trust by telling your story through credible third parties - media, influencers, events, communities and other opinion‑formers. Unlike advertising, which is paid placement and tightly controlled, PR relies on relationships, insight and compelling narratives to secure coverage and conversations you don’t directly buy.

Public relations focuses on earning attention and trust by telling your story through credible third parties - media, influencers, events, communities and other opinion‑formers. Unlike advertising, which is paid placement and tightly controlled, PR relies on relationships, insight and compelling narratives to secure coverage and conversations you don’t directly buy.

We work with a broad spectrum of organisations - from venture‑backed start‑ups and scale‑ups to global enterprises and mission‑driven brands. Our experience spans technology, fintech, health, consumer tech products, software, media, mobility, and more. What matters most is your ambition, not just your sector.

Our PR services include media relations and outreach, thought leadership and executive profiling, influencer relations and partnerships, messaging and positioning, corporate comms strategy, crisis communications, events and awards, and integrated campaigns that combine PR with digital, content and paid. Every programme is shaped around your business goals and audiences.

We agree clear objectives and KPIs at the outset. Depending on your business goals, these can include quality and relevance of coverage, share of voice, message pull‑through, website traffic and backlinks, lead and pipeline influence, event engagement, social impact and sentiment. We use data and insight to optimise campaigns over time.

Some wins, such as news coverage or reactive commentary, can happen quickly - especially around launches or timely stories. Building sustained credibility and awareness is a longer‑term effort. We balance quick wins with a strategic plan so you see early momentum and ongoing growth in reputation and influence. But PR is not a switch on/off channel. Your audience of influencers will want to see your brand credibility before investing in writing or talking about you.

Our PR strategies and campaigns deliver the greatest impact when working hand‑in‑hand with your brand, content, SEO, paid and sales enablement. Coverage, thought leadership, events and influencer activations are repurposed across your website, social channels, sales materials and campaigns, increasing ROI and keeping your story joined‑up across every touchpoint.

We’ll want to understand your business strategy, products and services, audiences, markets, competitive landscape, previous PR activity, brand positioning, tone of voice, and what success looks like. From there we can recommend a roadmap of stories, moments and channels to focus on.

We do both. Our teams are set up to build long‑term, proactive storytelling and also support you when something unexpected happens - whether that’s a sudden media enquiry, breaking news in your sector or a full‑blown issue or crisis that needs expert handling.

We start with your objectives and audiences, then look at where they get information and who they trust. Based on that, we recommend the right mix of media, events, influencers, thought leadership, digital channels and owned content. We continually test and refine tactics based on results.

Typically you’ll work with a dedicated account team, who'll know your business and your stakeholders and your pressure points. We’re in frequent contact, actively spotting news moments, shaping narratives, briefing media and preparing spokespeople. Alongside planned campaigns, there’s constant proactive outreach, fast responses when things move, and clear reporting on what’s landing and why. It should feel less like an agency on retainer and more like an embedded comms team that’s switched on and accountable.