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Influencer and Media Relations

We have the media and influencer relationships that matter to spotlight your brand

We understand what makes media and influencers tick, and we consistently turn them into brand advocates for our clients.

Holly HunterPartner

“It’s not what you know, it’s who you know” - actually it’s both. From ship-tracking to semiconductors, consulting firms to car brands, we have close relationships with the people who influence your target audiences. Across our teams, these relationships range from the media, to analysts, to politicians and public servants, to social media influencers.

Through decades of industry experience, our specialist marketing and communications teams have built lasting relationships with the people who matter. Whether you’re trying to bring a new product to market, grow your reputation, or change government policy, we know who you need to get in front of, and how to get you there. 

We consistently secure positive media coverage for our clients, creating trust and loyalty with powerful storytelling, influencing the media agenda to our benefit, and ensuring our clients' names are front and center of the right conversations. We know that influence is nuanced and as an agency we know how it can be tracked against your business objectives to deliver ROI that packs a punch.

Our integrated approach has earned us multiple awards and nominations.

Who is our Media and Influencer Relations Service for?

Media relations is an essential component of any successful marketing and communications strategy. It allows companies to increase their visibility, credibility, and reputation, while also mitigating potential damage from negative coverage. Through effective and targeted media relations, companies can establish themselves as thought leaders; bringing improved reputation, increased visibility and in-turn increased sales and revenue.

Why is an Effective Media and Influencer Relations Strategy Important?

The benefits of effective Media and Influencer Relations that are strategic, not tactical, and therefore ladder up to your business objectives, are vast. These benefits include, but are not limited to:

  • Increased visibility across wider audiences
  • Enhanced reputation and credibility through media coverage
  • Improved brand awareness, including enhanced profiles of key company stakeholders
  • Negation of negative media coverage; by knowing the journalists and influencers, we can show the clients’ side of the story
  • Strong and lasting relationships with influencers, journalists and media outlets 
  • Clear communication of your company’s vision and key messaging
  • Media relations can also have a strong and direct impact on a company’s SEO through backlinks to the website

Our Media and Influencer Relations Expertise

Effective influencer relations is at the heart of everything the communications and public affairs teams at Clarity do. We work hand-in-glove with our clients to pinpoint their advocates, be they journalists, MPs, or household names. 

Our PR, public affairs, and organic social media teams located across EMEA, the U.S., and APAC have collective centuries of experience building relationships with the influencers that matter to our clients. 

Coupled with a deep knowledge of the industry you’re operating in, this allows our teams to craft meaningful stories that resonate with influencers, convincing them to amplify them amongst your target audiences to drive positive impact.

We've worked with Clarity PR for a number of years and they've supported us through some key stages of our journey from start-up to scale-up. The team's creative approach and strategic thinking have helped us to gain profile across our key audience bases, helping to drive sign-ups and ultimately boost our bottom line.

Adrian MatherPR and Media Manager at FreeAgent



    • Technology campaign of the year - shortlisted
    • Consumer electronics campaign of the year - shortlisted
  2. PR Moment Awards 2021
    • B2B Campaign of the Year - shortlisted
  3. The SABRE Awards 2021
    • Product Media Relations Campaign of the Year - Finalist



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