Generative Engine Optimization (GEO)
Secure Your Brand's Authority in AI Answers and Citations
Search Has Changed...
Has Your Strategy?
We’re in a new era of online search. Consumers and business decision-makers alike are shifting from traditional search results to instant, direct answers from platforms like Google’s AI-powered search and ChatGPT.
If you want your brand to be in those answers, you need GEO expertise.
Our team can help you optimize your online presence and secure your brand’s visibility in the age of AI.
Behind the Algorithms
Gone are the days B2B vendor research starts with a search results page. Rather, AI is now guiding decisions at every stage of the purchase funnel, from early-stage information gathering to purchase decision-making.
We carried out some industry research recently, and its findings highlight the level of opportunity for B2B brands that embrace GEO:
- Top-of-funnel: 87% of buyers use AI summaries to prioritize what to read.
- Shortlisting: 65% rely on AI for vendor selection.
- Evaluation: 77% leverage AI for due diligence and technical assessment.
- Business case development: 75% use AI to support internal justification.
As the central point of vendor research, AI is now the filter between your brand and your audience. If it doesn’t trust your content, no one will see it.
That’s where our GEO methodology comes in. We use a three-step process to help our clients become the go-to source for AI answers:
Discoverable
Your content is technically sound, so AI can actually see it.
Structured
Information is organized and clear, so AI can easily understand it.
Credible
You’re positioned as the expert in high-authority media outlets, with original data and compliance built in.
We work with leading industry experts.
Clarity’s End-To-End Framework for AI Authority
We create strong, lasting GEO strategies for our clients, bringing together technical know-how, top-quality content, and clear measurement.
Future-Proofing Your Technical Core
We address the technical gaps that prevent AI from trusting your content and monitor changes to keep you ahead of every algorithm update.
Smart Content Structure for AI
We use advanced Schema and structured data to make your key messages machine-readable, so AI systems pick your content over competitors.
Efficient Workflows and Team Alignment
We break down GEO into clear steps and responsibilities for your team, ensuring everyone knows their role while also enhancing team learning.
Guarding Your Brand Reputation
We audit how AI perceives your brand, correct inaccuracies at the source, and make sure your messaging is compliant and consistent.
High-Impact Media Partnerships
We deliver strategic communications plans that get clear brand messaging in only the most influential media outlets.
Business Growth & Scale
We plug GEO straight into your campaigns, so your AI authority drives results.
Quantify Your Influence
We measure what matters: real AI citations, share of voice, and business impact, enabling you to prove value.
Clarity has been a trusted partner to Aon for over a decade now, consistently exceeding targets and expectation. Their team is very much part of ours. It’s a rare agency relationship and is testament to their continued skill & leadership.”
Lynzi AshworthMarketing Director, Aon
FAQs
Some awards and recognition we’ve received.
OUR
RESULTS
OUR
INSIGHT
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CLARITY
Looking for a partner to help you reach your goals? We'd love to hear from you.
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