Multi-Platform Paid Social Agency
Data-driven paid strategy and campaigns to scale your business
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48% more fundraising sign-ups than our target, and cost-per-sign up was 33% below target.
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We lowered cost-per-lead by 81% for our enterprise tech client.
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We lowered cost-per-lead by 67% for our client, a market research agency.
Our strategic, creative and insights-led paid social approach means we deliver efficient and high-performance campaigns across an ever-changing social media landscape.
Nicky OldaleSenior Paid Media Strategist
Brand amplification and engagement via social media involves leveraging platforms to increase the visibility of a brand and actively interact with audiences. This helps to foster community with stakeholders, enhance brand loyalty, and drive conversations that align with brand values and goals.
While creativity plays a crucial role in capturing attention and fostering connections, social media remains a performance channel where data-driven strategies and measurable outcomes are key to achieving business objectives.
At Clarity, our paid social agency mixes creativity with expert data analytics, with teams across a wide range of specialty areas. Our tailored approaches to paid social media campaigns are founded on best-practice and specialist excellence. Every client brief is unique, so by applying reliable, proven approaches, alongside our expert knowledge, we craft actions destined to make their paid social plans exceed expectations.
Trusted by Leaders
Clarity has been a trusted partner to Aon for over a decade now, consistently exceeding targets and expectation. Their team is very much part of ours. It’s a rare agency relationship and is testament to their continued skill & leadership.
Lynzi AshworthMarketing Director, Aon
Why Do You Need Paid Social?
Paid social media services position your brand at the heart of digital conversations, connecting you closely with audiences in ways that other channels cannot. This makes paid social excellent for enhancing your organisation’s brand visibility and stakeholder engagement.
Paid Social Media Agency Services
Your customers don't stay in one place and neither should your paid social campaigns. We take a multi-channel paid search and paid social approach to your campaigns to reach your audience wherever they may be.
LinkedIn Ads
LinkedIn is a haven for B2B paid social advertising. It’s home to the internet’s largest audience of business professionals, many of whom may not be on consumer social media platforms.
As your dedicated B2B paid social agency advertising partner, we commit to crafting a LinkedIn strategy uniquely suited to your objectives. Be it generating business leads, enhancing recruitment efforts, or bolstering brand visibility, our focus is on optimising your return on investment (ROI).
Instagram Ads
Instagram’s creative flair for high-quality image and video content, together with its integration with Facebook’s (Meta) ad platform, make it a powerful digital marketing tool.
As your Instagram ads management agency, we’ll make your message stand out from the rest by tailoring a bespoke approach to hitting your targets. From brand discovery to shopping, Instagram advertising offers a wealth of opportunity to reach new customers.
Facebook (Meta) Ads
There are now over 2.9 billion monthly active users on Facebook (Meta). It’s a staggering number that represents an exciting advertising opportunity for businesses of all sizes. Facebook (Meta) gathers a wealth of information on its users, waiting to be tapped into.
Navigating through the wide array of ad options and interpreting campaign data might seem daunting. This is precisely where our paid social media marketing agency expertise comes into play. We customize audience targeting and advertising tactics, prioritizing ROI at every phase.
YouTube Ads
Although Google owns YouTube, the advertising approach on YouTube is distinctly different from the usual pay-per-click or paid social campaigns.
Advertising on YouTube demands unique creative inputs and offers numerous custom options exclusive to the platform.
Our comprehensive digital marketing agency possesses the proficiency to handle everything from generating ideas and creating content, to distributing it and analyzing the results.
Spotify Ads
Advertising on Spotify typically involves the use of audio ads, which may be paired with a branded video or image, and are placed between songs, podcasts, and playlists, primarily on Spotify's free version.
With our Spotify advertising services, you can leverage the 361 million ad-supported monthly users to ensure your ads reach a broad audience.
We are dedicated to boosting your brand's presence and enhancing lead generation by employing outstanding creative approaches.
The Power of Paid Social: Benefits for Your Business
Paid social media advertizing leads to returns on investment (ROI), such as increased brand awareness, website traffic, and sales. With paid social, businesses can leverage data-driven insights, enabling informed strategic decisions that optimize ad performance and campaigns, meaning that ads are more successful as they are driven by data analytics and previous results.
Paid social platforms offer advanced targeting capabilities and access to a vast audience, ensuring that your message reaches the right people at the right time; while the scalability and flexibility of paid social campaigns allow businesses to adjust their strategies in real-time, catering to both small and large budgets while responding swiftly to market changes. The difference between paid and organic social media is that—unlike organic social media, which can be limited by inconsistent reach and engagement—paid social media consistently delivers rapid and targeted exposure, maximizing growth potential.
Data and Creativity Combined in a Solid Strategy
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Looking for a partner to help you reach your goals? We'd love to hear from you.
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