Through strategic SEO, PPC, digital experience and PR, we can help your AdTech company stand out in this competitive sector. With a deep knowledge of data regulation, marketplace challenges and trends, we know how to reach adtech audiences in way that will make an impression, showcase the value of your technology and ultimately generate new business through traffic, leads and conversions.
Imagine if the retail customer experience was updated in real-time; adjusting stock levels and delivering content based on human behavior interpreted with AI. That’s exactly what Advertima delivers.
Advertima is a Swiss computer vision company transforming the way retailers understand the in-store customer experience. Clarity was tasked with helping Advertima to create a messaging platform that would explain their technology and brand to international audiences.
Our strategy was simple: use the outputs of the messaging work to create a compelling narrative that would introduce them to key media with a €15m Series A funding round as the hook. However, at the last minute, an investor made a game-changing suggestion that turned the product into something far more visionary.
Redefined positioning and media strategy under a 72-hour deadline to announce Advertima’s Series A Funding Round to international media.
Established successful ongoing relationships with key media: Fortune, Forbes, TechCrunch and VentureBeat.
Extreme Reach brought Clarity on board to raise the company’s profile with advertisers, agencies and production houses. Our team focused on positioning Extreme Reach as a solution to the inefficiencies of digital advertising using a content marketing strategy.
Extreme Reach’s wealth of industry performance data proved to be a gold mine for our team. Clarity created a series of quarterly reports based on aggregate performance metrics to circulate to industry leaders and media.
Utilizing our combination of content marketing, thought leadership and earned media expertise, the industry reports have since been frequently cited by top industry media, much to the client’s delight.
Drove placements in top industry press, including Marketing Land, Business Insider, Digiday, Marketing Dive, Forbes, and more
Secured several executive speaking opportunities and awards
Visto came to Clarity following bold changes within the company that was still, at the time, known as Collective. With the knowledge that transparency in digital advertising would soon be an industry rallying cry, CEO Kerry Bianchi steered the company in a new direction and turned the 11-year-old ad network media business into a forward-thinking technology company committed to bringing simplicity, transparency, and efficiency to digital marketing.
Clarity worked in partnership with the internal marketing team to completely redefine the company and develop new messaging that would reflect the value proposition of their platform, the Visto™ Enterprise Ad Hub. Both before and after introducing the vendor-neutral platform to the ad and marketing tech community, Clarity played a vital role as trusted advisor, providing counsel on both internal and external communications following the rebrand. Clarity executed a highly content-driven campaign for the company while also putting the dynamic CEO in the spotlight. Through bylined articles, reports, white papers and speaking engagements, we successfully established the company as one leading the charge of transparency in programmatic advertising.
Secured editorial coverage in major business publications and advertising trades.
Spearheaded a successful executive positioning program for CEO Kerry Bianchi that included a regular Forbes contributorship, numerous award wins, podcast appearances and event speaking opportunities.
Secured honors for the company and platform including placement on the Drexel Analytics 50 as well as the short lists for The Drum’s Digital Trading Awards, The Digiday Awards and the Best in SaaS awards.
