We work with fast-growing health tech scaleups to deliver marketing and communications strategies that support business objectives. Whether that be through inspiring thought leadership programmes, research-driven bylines or educational SEO content that garners brand awareness and demand, our team understands sector-specific challenges that your health tech company needs to conquer in order to grow.
FitTrack, the health management co., wanted to steadily build up its brand narrative, whilst still pushing product.
In the first quarter of our partnership we landed 28 pieces of meaningful press coverage for FitTrack doing just that. Here’s how:
Meaningful Creative: With moms being a key audience, we surveyed moms and moms-to-be finding that 1 in 5 are rarely asked how they are doing, so we partnered with Postpartum Support Int’l to donate $1 for every person who pledged to ask mom how she is. The campaign spoke directly to our target audience by supporting an issue many of them experienced first hand. An NBC journalist on maternity leave even shared it on her personal Instagram account.
Product Reviews in the Right Places: From inclusion in Mother’s and Father’s Day Gift Guides to Best Bathroom Scale round ups, we delivered a consistent cadence of positive press reviews in publications we know our audience reads to highlight how the products could work for them.
Landed 28 pieces of meaningful press coverage for FitTrack
Featured on Well and Good, Reader’s Digest, Parents Magazine and more.
Crest Medical, a leading name in the UKFirst Aid and Medical Supplies market wanted to grow online sales for their consumer brand, First Aid Warehouse, differentiating from its B2B offering.
To do this we:
– Understood the user requirements and brand / product appetite.
– Constructed a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level.
– Managed the granular shopping feed to maximise Shopping performance.
– Made recommendations to improve CRO – landing page updates, reviewed pricing, competitor analysis.
+34% YoY uplift in online traffic and sales.
30% reduction in cost-per-action (CPA).
Nourished is the world’s first personalised printed 3D vitamin stack, available straight to your front door via a monthly subscription survey. Users take a short test to discover what vitamins and supplements they need in their diet, then Nourished 3D prints exactly what their body needs.
Clarity was tasked with launching the product to UK consumers through an intensive media relations and influencer campaign designed to create an immediate buzz. We identified key journalists and influencers who are passionate about health and wellbeing. We offered them the chance to have their own personalised vitamin stack before it hit the shelves and the opportunity to interview CEO Melissa Snover.
In addition to coverage in publications such as The Evening Standard, Stylist, Fabulous, The Metro and Independent, we also secured influencer engagement from James Tindale (Geordie Shore) and Georgina Toffolo (Made in Chelsea) who drove social media sign-ups.
Secured coverage in The Evening Standard, Stylist, Fabulous, The Metro and Independent.
