In a noisy world, your audience has already established the voices they are listening to. From B2B to B2C, we know how to make sure those people are talking about you.
Citrix is a world leader in IT, with their hands full providing top-notch solutions for the future of work. Their messages were not resonating with key audiences as well as they would have liked, despite their success, so they enlisted Clarity.
To generate more authentic connections with their targets on social, we first developed a bespoke targeting guidebook and audience personas, which informed our tailored campaigns for Twitter and LinkedIn.
With a focus on LinkedIn, we broke through benchmarks and generated engagement that helped Citrix realise their vision for workspace solutions.
Neos is a smart home insurance company making smart tech devices for the home, such as smart cams, lead detection and motion sensors, which connect to an app that syncs with the users home insurance policy, using data where necessary to protect and prevent the need to make an insurance claim.
Clarity was tasked with widening Neos’ existing audiences and driving sales around the Easter Bank Holiday weekend – typically a time when DIY and home improvements are done.
We created a micro influencer campaign that targeted parents and pet lovers, with creative visual content and strong call to action and direct link to an ecommerce store.
25 Influencer Posts & Management.
Posts reached 290K combined followers.
900% uplift in sales.
Clarity recently started working with credit card alternative Grain to educate consumers about how to make credit more accessible for all.
Clarity has been working closely with Grain’s co-founders to develop messaging that encourages responsible spending by providing customers with the perfect amount of credit.
Since the start of the partnership, Clarity has focused on coordinating one-on-one media briefings with key journalists at FinTech and business publications. We have also researched and identified relevant influencers and are in the process of executing a contract with a financial influencer who will also act as a consumer facing spokesperson.
Featured on Tearsheet, Around the Coin, Phoenix Business Journal & Pitch It.
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