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{"id":10418,"date":"2023-11-08T12:47:51","date_gmt":"2023-11-08T12:47:51","guid":{"rendered":"https:\/\/clarity.global\/?p=10418"},"modified":"2023-11-08T14:45:57","modified_gmt":"2023-11-08T14:45:57","slug":"the-technophobe-myth","status":"publish","type":"post","link":"https:\/\/clarity.global\/news-insights\/team-insights\/the-technophobe-myth","title":{"rendered":"Marketing Myths: The Technophobes"},"content":{"rendered":"\n

Marketing Myths: The Technophobes<\/h4>\n\n\n\n
<\/div>\n\n\n\n
There are 117 million Americans over 50, and most consumer technology brands aren\u2019t talking to them. Learn how to beat the technophobe myth to connect with a new audience…<\/p>\n\n\n\n
<\/div>\n\n\n\n
Cultivating a strong consumer brand means embracing the diversification of audiences. <\/span><\/p>\n
Excluding the over 50 population from marketing strategies is a disservice to fresh insights and perspectives, and disregard of their purchasing power.<\/span><\/p>
$\"\"$ <\/picture><\/figure>
Monica Feig<\/span>Executive Vice President, Clarity<\/span><\/div><\/cite><\/blockquote><\/div><\/div><\/div><\/div><\/article><\/article>\n\n\n\n
You’ll learn:<\/strong><\/p>\n\n\n\n
\n
Why the over 50s are nothing like perceived stereotypes<\/li>\n\n\n\n
How over 50s approach consumer and smart home tech; their precise needs; and how they feel about the way they\u2019re marketed to by consumer tech brands<\/li>\n\n\n\n
How consumer tech marketers can better connect with over 50s<\/li>\n<\/ul>\n<\/div>
Get Your Copy<\/h3>
$\"\"$ <\/picture><\/figure>
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See All Services<\/a><\/div><\/div> $\"\"$ <\/picture><\/figure><\/article><\/article>\n\n\n\n
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Learn how to beat the technophobe myth to connect with a new audience<\/p>\n","protected":false},"author":26,"featured_media":10568,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"acf":{"post_featured":true,"post_gated":true,"post_media_type":"gated_download","post_services":[113,132,124,120,117,116],"post_sectors":[1267],"post_challenges":[7289,2194]},"yoast_head":"\nMarketing Myths: The Technophobes - Clarity Global<\/title>\n\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarity.global\/news-insights\/team-insights\/the-technophobe-myth\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Myths: The Technophobes - Clarity Global\" \/>\n<meta property=\"og:description\" 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