News Archive - Clarity

Hollywood, Comms and Avoiding Yet Another ‘Script’

Monica Feig, Executive Vice President
March 22, 2023

Like many, I was excited to see the historical sweep by Everything, Everywhere, All At Once at this year’s Oscars. The film’s storyline hit home for me, but what I found most refreshing was the fact that I simply hadn’t seen it before. It wasn’t a remake, it wasn’t another franchise play – it was incredible, thoughtful storytelling.

Michelle Yeoh in Everything Everywhere All At Once

Credit: Courtesy Everett Collection

Copyright: Courtesy Everett Collection

Its success has come at an interesting time for Hollywood: reboots, remakes, sequels and prequels are king, box office numbers are an echo of what they once were (with 2023’s biggest hits being sequels Avatar: The Way of Water and Top Gun: Maverick) and streaming platforms are trying to find the right balance of original and licensed content to keep growing subscribers. …

Clarity Connections: Meeting Active DMC, our Clarity digital marketing and communications partner in the Middle East

Alice Spraggon, Head of Editorial Content
March 16, 2023

At Clarity, we’re proud to be able to fearlessly drive results for our clients, wherever they – or their audiences – are in the world. We have teams on the ground in the UK, Benelux, East and West Coast U.S., and Australia, alongside a fantastic network of partners, our Clarity Connections, that allow us to have a footprint in every continent.

In this blog we’ll be boarding a flight to the Middle East, specifically to Dubai in the UAE, to meet with Louay Al Samarrai, Joint Managing Director of Active DMC, to learn more about what the company has to offer our clients.…

UK budget summary from our Public Affairs experts

Robert Price, Senior Account Executive
March 15, 2023

Building on his Autumn Statement that aimed to bring stability back to the UK economy, Chancellor Jeremy Huntʼs March Budget was focused on providing voters with a positive economic outlook ahead of the upcoming General Election in 2024/5.

While the Chancellor was keen to highlight the more positive economic situation and the avoidance of a technical recession, the speech was delivered against an economic backdrop that will still see real household disposable incomes fall over the next two years, with little room for manoeuvre in a tight fiscal position.…

Five Minutes with Phil Wade – Clarity’s Head of Measurement & Analytics

Alice Spraggon, Head of Editorial Content
March 9, 2023

Clarity is proud to offer fearless, full-funnel marketing and communications consultancy to the world’s most progressive companies. We’re able to do this so successfully because we hire sharp-minded specialists from around the world that provide best-of-the-best services to our clients, as well as continuously upskilling our team on the latest MarComms developments and how we can integrate that into our work.

To deep-dive into our specialist expertise, we’re launching a new blog series ‘Five Minutes With…’ where we publish a rapid fire round of questions with some of our experts.…

Will the new UK Data Protection Reform unlock millions for business?

Till Sommer, Vice President
March 9, 2023

“British Businesses to Save Billions Under New UK Version of GDPR” is the UK Government’s headline announcement ahead of the publication of a new post-Brexit data protection law. Will they, however, and what are the implications for businesses with a global mindset?

About the Bill

The Data Protection and Digital Information (DPDI) Bill is a complicated and multifaceted bill. It brings together post-Brexit reform of the UK version of the GDPR and changes to cookie rules, with a reset of the governance framework of the Information Commissioner’s Office (ICO) and a whole range of changes, including around digital identity and nuisance calls.…

FINITE Meetup: Trends & Challenges in B2B Tech & SaaS Marketing in 2023

Victoria Morrison, Head of Marketing
March 9, 2023

On March 2nd, Clarity hosted a FINITE B2B tech/SaaS marketing community meetup at our London office, including a panel discussion to delve into some of the key challenges and opportunities facing B2B marketers in 2023.

At the end of last year, our industry partner FINITE launched its annual 2023 trends report, and FINITE founder Alex Price used key insights from the data to guide the panel discussion. Alex was joined by panellists:

Kate Cox, CMO at BrightBid
Vince Howard, Head of Marketing EMEA at Digital Asset
Daniel O’Hara, Marketing Director at Demica
Alex Judd, Head of Impact & Planning, Clarity

The meetup brought together London based B2B marketers from across the technology & SaaS industries to share insights, experiences, and predictions for the year ahead.…

Clarity’s round-up of the most fearless innovations at MWC 2023

Alice Spraggon, Head of Editorial Content
March 3, 2023

After a three year hiatus due to the COVID-19 pandemic MWC, formerly Mobile World Congress, which terms itself ‘the largest and most influential connectivity event’, was back this week. This meant consumer and telecom tech aficionados around the world were following a raft of announcements made by some of the world’s biggest brands, including a few of our clients, during the Barcelona conference. Reports claim over 88,500 people attended from 202 countries and regions.

With key themes ranging from 5G acceleration, to reality+, to digital everything, many of the announcements showcase the kind of fearless innovation that Clarity seeks to accelerate and amplify with our work.…

Why uncertain times can be the best time for a brand marketing boost

Alex Judd, Head of Insight
March 1, 2023

When it comes to reducing operating costs during hard times, historically, marketing budgets tend to be first on the chopping block. With a focus on prioritising short term sales to ride out the storm, business leaders can forget the importance of long-term strategies.

In the midst of a recession it can be difficult to look past the doom and gloom, but we can find solace in the cyclical nature of the economy. Downturns have happened before, and the organisations that thrived are the ones that accelerated their demand generation and brand marketing when times were tough, keeping their eye on the long-term. …

Fuelling Service and Growth Ambitions with Clarity’s New Leadership Model

Victoria Morrison, Head of Marketing
February 14, 2023

New Global Leadership Structure

We’re delighted to share the news of our new global leadership structure alongside a host of senior promotions and appointments.

This fresh structure reflects our ambitions and growth plans, with new Partners and Presidents added to the global leadership team. Designed to be progressive and opportunity-based, the model fast-tracks the most talented people in the business, breaking down any artificial limits to give everyone the best chance of success.

Clarity’s Presidents are dedicated service-line specialists, who can make the most of a new pathway to succeed beyond business management.…

Does AI mark the most significant technological shift in communications we’ve ever seen?

Michael Gonzalez, Senior Vice President
January 30, 2023

Progress or regress? Upskill or deskill? Replace or augment? Generative AI is causing debate around the world, even leading the conversation bill at Davos earlier this month. The creative industry and the communications world are in the midst of grappling with the role and potential of AI technology. The recent Getty Images court case shows just how complex the situation has become.

While there’s no doubt that AI will create some fundamental changes and opportunities, the jury is still out on exactly how, what and when.…

Clarity acquires SEFIANI - bolstering services in apac

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