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There were several stand-out moments from Fashion Week’s Spring/Summer 2023 outing. From Coperni’s spray painted dress to Balenciaga’s ‘down to earth’ mud runway. But there was one trend that was pervasive across the four week fashion extravaganza: Web3. 

Web3 – along with its associated entities including NFTs, blockchain and the metaverse – is clearly having a fashion moment. Brands like Nike and Boohoo through to Gucci and Burberry are channelling cash and resources into Web3 projects as they aim to gain first mover advantage in this burgeoning sphere.

What happens if Twitter ceases to exist? The instability of the platform that so many people–and companies–use to communicate has revealed how deeply we have come to depend on open communication and connection across communities and borders. The deep cuts Elon Musk is making to his company, both in team and product, may change it so much that its existing vibrant community will leave. Alternatives have begun to emerge, but the reality is that nothing will be just like Twitter. We need to be ready to adjust our thinking and our strategies for reaching new audiences. 

In the world of media and tech, being up on the latest trending content on social media is a nonstarter. And, while viral content has been around for the last decade or so, since the emergence of platforms like early stage Vine, TikTok (and maybe Reels?) trends have taken on a whole life of their own. It’s not just creators getting in on the action either, companies like Duolingo and Chipotle are redefining what it means to a brand on a platform.

As the level of human impact on the planet grows ever more critical, sustainability goals are being widely adopted across numerous industries. More and more organisations are looking to uphold social responsibility, pledging their commitment to this cause in light of consumer preferences. 

The data behind this is formidable: Deloitte’s third Sustainable Consumer report shows that 40% of consumers are actively choosing to support/buy from brands that have environmentally sustainable practices and values.  A survey by IBM in February this year similarly found that in the wake of COVID-19, 93% of global respondents had re-evaluated their views on sustainability.

In a relatively short amount of time, technology has completely changed our daily lives. The smartphone revolution, led by the launch of the first iPhone in 2007, ushered in a transformation of consumer behaviour so dramatic and far-reaching that, today, few areas of modern life remain untouched by it.

The boom in technological innovation since the iPhone has been embraced by every sector,  radically changing the interaction between many traditional sectors and their customers. Banking and personal finance industries have been among the boldest and quickest to transform.

Today we announced the acquisition of Political Intelligence UK – one of Europe’s longest-established and most influential public affairs agencies. 

The growing opportunities and challenges at the intersection of the technology industry and policy make public affairs a natural extension of Clarity’s increasingly comprehensive and robust set of products and services. 

Political Intelligence UK has long been at the forefront of influencing policymakers and governments within the UK technology and healthcare industries. I can’t think of a more natural or synergistic partnership, and I can’t wait to work closely with Political Intelligence UK founder Nick Lansman and his awesome team to deepen our relationships with both sets of clients. 

I remember in the mid-2000s reading about how a new kind of internet would imminently change everything. 

We would transform from passive consumers of information and media, to active participants empowered to publish online and engage proactively with brands, with media outlets, and even with celebrities. We’d soon be able to connect with literally anyone and everyone, anywhere on earth, if we so chose. 

The buzz at the time heralded the advent of what became known as Web 2.0, which is the internet we all use today on a daily (if not hourly) basis. 

Today I am excited to announce that Clarity has launched Atrium, a venture studio designed to ensure Clarity remains the most innovative marketing and communications agency in the world. 

Clarity started life as an agency for startups. Today, while we primarily serve the marketing and communications needs of larger, well-established brands, we’ve maintained the agility, pace, and appetite for disruption of our roots.

We also continue to nurture our legacy of being an agency uniquely positioned at the heart of the startup world.

The ease with which performance marketers can track users around the web has long been taken for granted. In fact, with Google Ads launching over 20 years ago many modern marketers have never experienced marketing without being able to directly link an ad to a sale.

Fear of change, fear of the unknown and a lack of clarity on what is happening to cookies is leading to both doom-mongering and the inevitable reaction of marketers burying their heads in the sand.

We are excited to announce our support of the FINITE community as we continue to engage with one of our key verticals, the B2B technology and SaaS marketing and communications space. 

FINITE is the private, global community specifically for B2B marketers in tech and SaaS organisations. They’re a 2000+ strong cohort of passionate professionals, collaborating on content, events, podcasts, roundtables, research and more to stay ahead of the fast-paced B2B tech industry. 

We’re so proud to support FINITE to fulfil their manifesto – to help B2B tech marketers connect, share, learn and grow – and we can’t wait to dig in to share our insights on brand, analytics, comms and tech marketing. 

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