As an agency that’s obsessed with measurement and evaluation, at Clarity we are proud to be members of AMEC (Association for the Measurement and Evaluation of Communications), the organization setting the gold standard for measurement in our industry. 

And last month, it was my pleasure to attend their 14th annual summit, held in the beautiful city of Vienna. It was so great to spend the week with old friends, lockdown connections and network with the incredible AMEC community; but there was lots to learn too…so here’s my main takeaways from a jam-packed week!…

Clarity is a leading global marketing and communications agency driven by a belief in the power of technology to make a positive impact on the world.

Only one in 200 startups attain scaleup status according to research by Deloitte and THNK. While that’s a great achievement, even reaching this point is no guarantee of future success. In fact, 70% of scaleups fail.

There are, of course, a multitude of reasons for this. Every business is unique and has its own path and challenges.…

George Floyd’s final words had a deep impact on Dr. Elizabeth Shaw, founder of 1000 Black Voices, who went through the stages of grief in identifying with the racially-motivated brutality experienced by a fellow human being and Black person. 

1000 Black Voices was founded as a result of this moment in time; Elizabeth decided that enough was enough and that she wanted to make the most of her experience in the education and corporate worlds to drive authentic equity in society. …

Despite operating in an industry typically known for being ‘creative’, creativity in communications isn’t as easy as you might think. A lot of the time, it’s not as simple as receiving a brief, diving into a brainstorm and walking out with a handful of award winning campaign ideas. 

First off, it’s about reframing the problem:

Client briefs will look at the problem from the business’ point of view

The business needs more sales, a change in perception, an increase in awareness.…

I couldn’t be prouder or more excited today to announce Clarity’s acquisition of 93digital – one of the world’s fastest-growing and most innovative digital agencies. 

This deal significantly accelerates our progress towards realizing our vision for a new kind of marketing communications agency: an agency that combines the magic of storytelling with the science of data to help solve our clients’ hardest challenges and seize their biggest opportunities; and an agency that believes in the power of technology to be a force for positive change in the world.…

Last month we celebrated Sustainability Week, an initiative developed seven years ago by Economist Impact. And this week we see Earth Day take place, as it does on 22nd April every year.

While it’s great to see such an important issue being highlighted by events, panels, articles and op-eds, it’s also a concern that every week isn’t Sustainability Week, particularly given the dire warnings from the latest IPCC report. It assessed the impact of climate change, looked at ecosystems, biodiversity, and human communities at global and regional levels.…

Gartner’s recent report finding 83% of chief communications officers report growing influence among the C-Suite is welcome news for the comms industry. It’s another sign that the profession has come of age and moved away from the short-term tactical function that it used to be, and instead becoming the long-term strategic consultancy that it needs to be. 

In its press release, Gartner outlines some core drivers for the increasing influence of comms in the C-Suite. For example, ​​companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration, while the fallout from COVID-19 and the ‘Great Resignation’ have put greater emphasis on employee communications.…

I wrote to our team last week to share our horror at the atrocities being committed in Ukraine, our commitment to ensuring that our business, through our clients, does not support Putin or his allies in any way, and asked for suggestions as to how we as an agency could take action.

We had many wonderful, thoughtful suggestions, but have decided to take our lead from those team members whose families and friends are most affected by this illegal war, and so have chosen two charities close to their hearts and to the action to support through our donations.…

Today we dropped the ‘.pr’ from our digital properties and officially became Clarity.global.

This seemingly small change acknowledges a significant shift in the company we’ve evolved into since launching nine years ago in London. 

Back then, we set out to be a PR agency for tech startups. ‘Clarity PR’ made perfect sense.

But today, we are so much more, and the change in our digital identity is an exciting moment for us in that journey.

While PR remains a key part of what we do, the majority of our clients now engage us to develop and deliver truly integrated campaigns across paid, earned, shared and owned channels with programmes that combine media relations, corporate communications, paid, analytics, search and SEO.…

The show that garnered so much international attention and pressure to cancel has officially wrapped. With 170,000 attendees in 2020 (the last time it was in-person), CES felt very different this year. But anyone who still planned on attending back in December knew that would be the case. In fact, the CTA confirmed on Friday that roughly 40,000 (a quarter of 2020’s attendees) attended in-person this year, including about 1,800 members of the press.

I was there with our client MeetKai who exhibited at CES’ annual Pepcom Digital Experience – a press event that takes place the night before CES officially kicks off.…