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Progress or regress? Upskill or deskill? Replace or augment? Generative AI is causing debate around the world, even leading the conversation l bill at Davos earlier this month. The creative industry and the communications world are in the midst of grappling with the role and potential of AI technology. The recent Getty Images court case shows just how complex the situation has become.

While there’s no doubt that AI  will create some fundamental changes and opportunities, the jury is still out on exactly how, what and when.

As a copywriter by trade and a general advocate for human creativity, I’m probably in one of the main categories of people threatened by the stunning emergence of ChatGPT. I remember fielding questions from colleagues back in December, when the mainstream caught wind of OpenAI’s new chatbot. What did I think? Was I intimidated, curious, worried about my job? At first I indulged in a usual tendency to scoff. I am a humble writer with zero practical skills, but I refuse to be scared by the prospect of automated labour.

Today we announced the acquisition of Sefiani – a Sydney-based, multi-award winning strategic communications and reputation management agency.

This comes hot on the heels of our recent acquisition of Political Intelligence UK which significantly bolstered our Public Affairs capabilities. The marriage of these complimentary services allows us to provide reputational advice at the highest level for the world’s most influential technology leaders. 

Managing corporate reputation has become more challenging than ever. With an expanded team, and 24/7 coverage now across our offices, we are now able to better support clients wherever and whenever they need it.

Read our new report on B2B marketing trends in tech and SaaS in 2023, in partnership with FINITE, the global, private community for B2B marketers.

As a FINITE community partner, Clarity supports their mission to help B2B marketers connect, share, learn and grow. This report does just that. We surveyed their members to learn about their plans for the new year, to learn more about the channels, tactics and programmes B2B tech marketers will focus on in 2023.

We also received comments from expert contributors for their advice and response to the report.…

There were several stand-out moments from Fashion Week’s Spring/Summer 2023 outing. From Coperni’s spray painted dress to Balenciaga’s ‘down to earth’ mud runway. But there was one trend that was pervasive across the four week fashion extravaganza: Web3. 

Web3 – along with its associated entities including NFTs, blockchain and the metaverse – is clearly having a fashion moment. Brands like Nike and Boohoo through to Gucci and Burberry are channelling cash and resources into Web3 projects as they aim to gain first mover advantage in this burgeoning sphere.

What happens if Twitter ceases to exist? The instability of the platform that so many people–and companies–use to communicate has revealed how deeply we have come to depend on open communication and connection across communities and borders. The deep cuts Elon Musk is making to his company, both in team and product, may change it so much that its existing vibrant community will leave. Alternatives have begun to emerge, but the reality is that nothing will be just like Twitter. We need to be ready to adjust our thinking and our strategies for reaching new audiences. 

In the world of media and tech, being up on the latest trending content on social media is a nonstarter. And, while viral content has been around for the last decade or so, since the emergence of platforms like early stage Vine, TikTok (and maybe Reels?) trends have taken on a whole life of their own. It’s not just creators getting in on the action either, companies like Duolingo and Chipotle are redefining what it means to a brand on a platform.

As the level of human impact on the planet grows ever more critical, sustainability goals are being widely adopted across numerous industries. More and more organisations are looking to uphold social responsibility, pledging their commitment to this cause in light of consumer preferences. 

The data behind this is formidable: Deloitte’s third Sustainable Consumer report shows that 40% of consumers are actively choosing to support/buy from brands that have environmentally sustainable practices and values.  A survey by IBM in February this year similarly found that in the wake of COVID-19, 93% of global respondents had re-evaluated their views on sustainability.

In a relatively short amount of time, technology has completely changed our daily lives. The smartphone revolution, led by the launch of the first iPhone in 2007, ushered in a transformation of consumer behaviour so dramatic and far-reaching that, today, few areas of modern life remain untouched by it.

The boom in technological innovation since the iPhone has been embraced by every sector,  radically changing the interaction between many traditional sectors and their customers. Banking and personal finance industries have been among the boldest and quickest to transform.

Today we announced the acquisition of Political Intelligence UK – one of Europe’s longest-established and most influential public affairs agencies. 

The growing opportunities and challenges at the intersection of the technology industry and policy make public affairs a natural extension of Clarity’s increasingly comprehensive and robust set of products and services. 

Political Intelligence UK has long been at the forefront of influencing policymakers and governments within the UK technology and healthcare industries. I can’t think of a more natural or synergistic partnership, and I can’t wait to work closely with Political Intelligence UK founder Nick Lansman and his awesome team to deepen our relationships with both sets of clients. 

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