Today we dropped the ‘.pr’ from our digital properties and officially became Clarity.global.
This seemingly small change acknowledges a significant shift in the company we’ve evolved into since launching nine years ago in London.
Back then, we set out to be a PR agency for tech startups. ‘Clarity PR’ made perfect sense.
But today, we are so much more, and the change in our digital identity is an exciting moment for us in that journey.
While PR remains a key part of what we do, the majority of our clients now engage us to develop and deliver truly integrated campaigns across paid, earned, shared and owned channels with programmes that combine media relations, corporate communications, paid, analytics, search and SEO. With the extremely successful integration of the 3WhiteHats digital team through our acquisition last year, we are delivering on our vision to become a fully integrated marcomms agency. As we’ve scaled, so too has our client roster, from start-ups to scale-ups, challenger brands and industry titans – and both they and we are now working on a truly global scale.
So the timing couldn’t be better to finally reflect that in our web presence. We chose ‘.global’ because it’s one of our three core company values, it embodies the mindset of our business and our teams, and because it signals the scale of our intentions.
Here’s to the next phase in our growth story. We’re Clarity, and we’re just getting started.