Christmas is one of the key sales periods for any product business. Alongside an integrated marketing campaign, engaging a PR company for that well-needed sales boost over the festive period is a very effective way to increase brand awareness and get your product in front of the people who are most likely to buy it.
If you are thinking about PR for next year, here are six things to consider to ensure that your Christmas PR campaign is a success.…
Incredible as it may seem the German governmental elections were actually in September and we still have a stalemate. In recent elections there have been three outcomes; a left-green, a conservative-liberal or a grand coalition. Yet this year many things have changed. As the first round of talks just failed, many of the people in the field of startup business are disappointed. We may have missed a big opportunity for Germany here.
But first a very brief summary of the results for everyone that did not follow the German elections in detail.…
Black Friday is one of the busiest dates in the retail calendar, and it offered a real time to shine for Clarity client PCA Predict (a GBG company). However it’s also one of the most saturated with many companies competing to be heard. It was our challenge, therefore, to cut through the noise and gain media exposure for PCA Predict in a very competitive space.…
As 2017’s terrible, no good, very bad headlines continue to unfurl, so too does my look back at some of year’s worst PR disasters and the lessons that can be gleaned from the mishandlings of others. And speaking of mishandling, our case today is one that started with, quite literally, that, by United Airlines.
The whole catastrophe began in early April, coincidentally right as competing airline Delta coming out of its own crisis following a snowballing series of bungled operations that left many passengers and at least one corpse stranded on tarmacs.…
As 2017 draws to a close, it’s time to look back at the year it has been, a year that just seemed to start low and then test the limits of how low low can go. And as we’re currently inundated with a continuing stream of awful stories about the misdeeds and sometimes crimes of high profile men, I thought a bit of reflection on the PR disasters of a more innocent time might remind people that it’s not that hard to stay out of trouble in the first place.…
There was a time when Black Friday was mainly an American phenomenon. The day after Thanksgiving traditionally signalled the start of the shopping season that climaxed at Christmas. However the growth of online shopping has taken the concept global . So given that Britons spent nearly £6 billion between Black Friday and Cyber Monday last year – of which £2.8 billion was online shopping and Americans spent ten times that figure – it’s critical that brands take steps to maximise their efforts to reconnect with existing customers and grow their consumer base.…
“When is the best time to send my email?” In marketing, there is a host of analysis, best practice and science behind answering that thorny question.
In public relations, not so much. This is an industry that has long relied on qualitative tactics and gut instinct.
Until now. Because data can, in fact, validate whether key press strategies can work for a brand.
Take the case of Ryanair. No stranger to publicity, Ryanair is usually keen to generate as many headlines as possible.…
Why getting media coverage for Initial Coin Offerings is changing
Got your head round Blockchain yet? Become an authority on cryptocurrency? One of the key technologies of 2017 is, ironically enough, also one of the most complicated. For a quick primer visit here.
Yet Blockchain could potentially disrupt so many industries, which is why so many people in the tech, and especially fintech space are obsessing over it.
It isn’t just the preserve of the geeky hard core either. The WSJ ran this article recently which pointed out how Blockchain could become the conduit for companies attracting finance thereby rendering the careers of Venture Capitalists redundant.…
How many B2B tech companies do you know that describe themselves as ‘innovative’, ‘agile’ or ‘disruptive’? So many tech companies have come to sound the same and that makes it hard to differentiate between them – brands need to be creative with content marketing if they want to stand out from the crowd.
Engaging, targeted and regular content not only ensures your brand ranks highly in search engines, it establishes your business as an authority in its field, which can prove to be an effective new business driver.…
It’s a word that keeps cropping up, and it’s supposedly set to transform a number of different industries in the very near future – so why can so few people seem to explain what blockchain is?
Just the name of the technology and the way the word is used generate confusion. Some argue that the word ‘blockchain’ is not a noun, others that it is a noun, but a concrete one and not an abstract one.
And when it comes to the actual tech itself, we have a whole new problem.…
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