Entering into a relationship with a PR company isn’t something to be taken lightly. Carefully selecting the right agency is important – they need to understand your company and product, and have a clear vision of how you can work together. We’ve written before about how to select a PR agency – this article will guide you through what to do next.

1. Be prepared to work together
The key word here is ‘together’. You can’t simply sign the contract and assume that the coverage will start to roll in from that point on.…

The discipline of public relations is changing fast, and this will be to the benefit of everyone: From the end customer; the client; the journalist, to the PR professional. The only ones set to lose out are those who don’t anticipate the changes and refuse to adapt their ways of working. So what does the PR agency of the future look like?

Content will play a bigger part
Brands are recognising that they need to offer their customers, fans and advocates better ways to engage with them.…

Samsung has finally revealed what caused several of its Galaxy 7 Note smartphones to overheat and catch fire.

It turns out that there were several separate issues in batteries which it had sourced from two different suppliers. Samsung has spent the last few months testing 200,000 devices and 30,000 batteries at a test facility to find out what these issues were, and held an event yesterday to explain its findings to the media.

But despite Samsung’s obvious commitment to solving the technical issues, this whole incident has exposed shortcomings in Samsung’s crisis communications procedures.…

By Sami McCabe

Does the truth matter any more?

Last month, 17.4 million people in the UK voted to leave the EU – a decision influenced, one assumes, by a succession of outright lies peddled by Brexit campaigners.

To the amazement of everyone who follows US politics, Donald Trump – an amusing rank outsider just 12 months ago – is the Republican Party candidate for the President of the United States, riding a wave of populism fuelled by a litany of untruths.…

I was invited to chat to around 30 startups at the Emerge Clinic during Festival of Media Global today. In a market where differentiators are hard to come by and even more challenging to communicate in a compelling way, adtech startups are faced with a choice: Communicate your proposition clearly or jump on the jargon bandwagon with everyone else in order to be understood.

So, here are five ways to get noticed in the cluttered world of adtech:

No-one cares about your product: Try to remember that no-one gives a shit about your product, or your business.

It’s a phrase that PR agencies and clients like to trot out – more often than not during the pitch – and everyone says “yes, great idea!” and then it usually goes one of two ways. It withers on the vine, due to lack of resources; or ends up as some horrifically over-branded marketing content that’s never going to be shared.

Nectar

So what makes a video go viral? I’ve had two videos on my Facebook that have had considerable shares and while the things they covered are very different, the basic principle is the same.

The journey of Clarity PR over the past (nearly) four years has been a challenging one, mirroring the ups and downs of many of the tech startups that we cut our collective teeth working with.

However, we’ve emerged stronger than ever, with a very talented team of creative, dedicated and inspired individuals, and we’re continuing to grow. While our growth is another story, here’s a related tale – that of Clarity branching out from what has been our traditional service offering to date.…

The press release has become a PR tool so routinely used in day-to-day activities by communication professionals that its usefulness is rarely put into question. Many of my clients take a press release for granted and see it as a tool that makes my PR services tangible. My observation, however, is that in most cases, the press release is not the most important medium to get in touch with media.

There have been many discussions about this topic, such as Mike Butcher’s recent claim that the press release is dead.

Every day each one of us receives hundreds (if not thousands) of messages. Whether it’s an advertisement on the subway, a post on Facebook, or an article on the front page of The New York Times, messages are being delivered to us on a regular basis.

One of the challenges we face is cutting through this noise long enough to decipher what’s valuable and what’s not. This is especially true for brands looking to secure the interest of U.S. media. With journalists’ inboxes already overflowing with new businesses and endless story ideas, the competition to have your message heard is undoubtedly fierce.…

Here at Clarity we love an excuse for a great social event, and last weekend we were lucky enough to take a weekend trip to Berlin to network and spend some quality time with our global counterparts.

The weekend was jam-packed: meeting clients, new team members, new faces in the startup scene at the TechStars networking event in a thumping underground venue – in true Berliner party style!

The Berlin contingent were excellent hosts and hooked us up with the best venues so we got a real flavour of the city – sampling some real Bavarian food, and a considerable amount of German beer on our boat party!

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