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Getting your startup off the ground and running can be challenging. A large part of developing a business plan is thinking strategically about the ways you want your business to grow from an early stage startup to a fully established enterprise. Doing your homework is critical to understanding how to amplify your brand and prepare for market entry.

Alas, you hit ‘Enter’ on your Google search: “Does my startup need PR?”  Over 11 million results are now at your disposal – and you thought deciding on dinner was going to be difficult. …

Media training is now an integral part of any business. Given how fast quotes and interviews travel – and poor interviews often travel faster than good ones – it is crucial to prepare for a confident message delivery. Green Party leader, Natalie Bennett, may be wishing she’d spent a little longer preparing after describing her own recent interview on LBC radio as “excruciating”.

Host Nick Ferrari pushed Bennett on her plans to build 500,000 new council homes, funded by removing tax relief on mortgage interest for private landlords.…

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