Today I am excited to announce that Clarity has launched Atrium, a venture studio designed to ensure Clarity remains the most innovative marketing and communications agency in the world. 

Clarity started life as an agency for startups. Today, while we primarily serve the marketing and communications needs of larger, well-established brands, we’ve maintained the agility, pace, and appetite for disruption of our roots.

We also continue to nurture our legacy of being an agency uniquely positioned at the heart of the startup world.

The ease with which performance marketers can track users around the web has long been taken for granted. In fact, with Google Ads launching over 20 years ago many modern marketers have never experienced marketing without being able to directly link an ad to a sale.

Fear of change, fear of the unknown and a lack of clarity on what is happening to cookies is leading to both doom-mongering and the inevitable reaction of marketers burying their heads in the sand.

We are excited to announce our support of the FINITE community as we continue to engage with one of our key verticals, the B2B technology and SaaS marketing and communications space. 

FINITE is the private, global community specifically for B2B marketers in tech and SaaS organisations. They’re a 2000+ strong cohort of passionate professionals, collaborating on content, events, podcasts, roundtables, research and more to stay ahead of the fast-paced B2B tech industry. 

We’re so proud to support FINITE to fulfil their manifesto – to help B2B tech marketers connect, share, learn and grow – and we can’t wait to dig in to share our insights on brand, analytics, comms and tech marketing. 

Like most entrepreneurial people, I’m a relentless optimist. 

I’m also a devout Stoic and, when faced with adversity, consciously remind myself that in every challenging situation lies an opportunity for growth – even if it doesn’t always feel like it at the time.

So despite the growing evidence that the global economy is in sharp decline and will potentially enter into recession, I find myself feeling quietly confident that Clarity will take this opportunity to become an even stronger, bigger and healthier business than we are today. 

At Clarity, we believe in perfecting the blend of art and science in our client campaigns. Nowhere more so than through combining digital and comms expertise to give our clients that vital edge. 

In our opinion, clients shouldn’t have to go to different agencies for services as inherently intertwined as comms and digital. Bringing them under one roof delivers better results and better ROI on many levels. 

For one, given the soaring credibility of earned media in an increasingly fragmented landscape, it’s a smart move to employ SEO and other digital techniques to media relations progammes allowing clients to optimise reach and connect with their target audience. 

It’s been a turbulent and challenging few years, to put it mildly. 

Since 2016 we’ve had to navigate a Trump presidency, Brexit, a global pandemic, an attempted insurrection at the Capitol, widespread civil unrest, rampant wildfires, a gun violence epidemic, Russia’s invasion of Ukraine, an assault on women’s reproductive rights, the growing threat to the civil rights of many groups … I could go on. 

The prevailing sense of us being in a state of “perma-crisis” has exposed serious failings across all our political systems and it has become clear that we can no longer solely rely on our governments to continue advancing the arc of human progress – and certainly not at the pace we need. 

As an agency that’s obsessed with measurement and evaluation, at Clarity we are proud to be members of AMEC (Association for the Measurement and Evaluation of Communications), the organization setting the gold standard for measurement in our industry. 

And last month, it was my pleasure to attend their 14th annual summit, held in the beautiful city of Vienna. It was so great to spend the week with old friends, lockdown connections and network with the incredible AMEC community; but there was lots to learn too…so here’s my main takeaways from a jam-packed week!

Clarity is a leading global marketing and communications agency driven by a belief in the power of technology to make a positive impact on the world.

Only one in 200 startups attain scaleup status according to research by Deloitte and THNK. While that’s a great achievement, even reaching this point is no guarantee of future success. In fact, 70% of scaleups fail.

There are, of course, a multitude of reasons for this. Every business is unique and has its own path and challenges.…

George Floyd’s final words had a deep impact on Dr. Elizabeth Shaw, founder of 1000 Black Voices, who went through the stages of grief in identifying with the racially-motivated brutality experienced by a fellow human being and Black person. 

1000 Black Voices was founded as a result of this moment in time; Elizabeth decided that enough was enough and that she wanted to make the most of her experience in the education and corporate worlds to drive authentic equity in society. 

Despite operating in an industry typically known for being ‘creative’, creativity in communications isn’t as easy as you might think. A lot of the time, it’s not as simple as receiving a brief, diving into a brainstorm and walking out with a handful of award winning campaign ideas. 

First off, it’s about reframing the problem:

Client briefs will look at the problem from the business’ point of view

The business needs more sales, a change in perception, an increase in awareness.


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