- Clarity Team
- March 12, 2019
If current trends continue, “What’s your favorite podcast?” may replace “What’s your favorite TV show?” as conversation opener.
Last week, Edison Research and Triton Digital released the 21st annual Infinite Dial report, which reconfirmed what we all already know: podcasts are getting really popular. In fact, this year’s data revealed that about one-third of the U.S. population has listened to a podcast in the past month. That’s over 90 million people! The report also showed that the once largely male dominated medium is increasingly being enjoyed by women.…