Perception is everything and we help you ensure yours is pristine across all your stakeholder groups.
Keurig is a technology company focused on creating the best coffee makers on the market. Following a media audit of Keurig and its competitors, Clarity focused on expanding the depth of storytelling, continuous coverage and building out a spokesperson bench.
With this guidance, the Clarity team led the launch of Keurig’s first connected brewer, the K Supreme Plus Smart. Clarity developed a sommelier-esque tasting experience timed to launch for top media as well as a walk through of three of Keurig’s most popular pods and corresponding food pairings.
Secured coverage in outlets including NBC News, CNN, Food Network, Men’s Health, Yahoo! News, USA Today and more
Over 4 billion unique views of press reviews
Currensea is a travel money debit card which enables customers to spend directly from their main bank account when abroad, without charges or fees. Launching its consumer offering in January 2020, three months before the COVID-19 pandemic shut down international travel, it had to pivot to survive. So the team created a card for small businesses who wanted to continue trading internationally as cost effectively as possible through this difficult period.
Clarity’s approach highlighted the product’s unique value add, generating awareness and leads for the company, which despite operating in the heavily affected travel sector, has not made any redundancies or put any staff on furlough, and continues to go from strength-to-strength. The campaign also made public the specific issues faced by the nation’s SMEs, showcasing Currensea as a trusted advisor for customers during a difficult time
187 SME leads generated from November to December 2020.
393% increase in impressions to Currensea’s website.
50% of Currensea’s YoY acquisition target hit in 2 months.
For Women’s History Month, Clarity worked with Mirza to create a multi-pronged campaign highlighting the motherhood penalty women across the US face. We told the story through our ‘Rolling the Dice’ whitepaper that lived on Mirza’s website, positioning Mirza as thought leaders whilst driving awareness of their new tool for consumers and employers.
The campaign reached our audience at multiple touch points.
Influencer relations with targeted micro-influencers resulting in x1 influencer landing 44K views, 5K Likes & 300+ shares
Media stories including a Mirza owned feature in Forbes and a briefing with the Parenting Editor at the New York Times
Webinar series with 220+ registrations for their very first event
Already a household name in the UK by 2019, with a £3B valuation to boot, Monzo wanted to take the US market by storm. Trouble was, nobody had heard of them. That’s where we came in.
Working directly with senior leadership including the Monzo CEO, our team crafted a bespoke and carefully-researched press strategy that properly introduced Monzo and their challenger bank philosophy — using technology, transparency, and customer-centricity to optimize banking — to the US press and consumers.
And by the time we were done, Monzo was the brand on everyone’s lips.
15 hour-long briefings for Monzo’s CEO with top-tier outlets.
30+ pieces of US and international coverage for Monzo’s stateside launch.
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