Your security tech marketing and communications strategy needs to go beyond building awareness, with pressure to prove credibility and encourage a reciprocal exchange of trust between your brand and customers. We understand the nuanced audiences and marketplace challenges of security technology companies, to produce and enact SEO, PPC and PR strategies and websites that will boost your growth.
Imagine if the retail customer experience was updated in real-time; adjusting stock levels and delivering content based on human behavior interpreted with AI. That’s exactly what Advertima delivers.
Advertima is a Swiss computer vision company transforming the way retailers understand the in-store customer experience. Clarity was tasked with helping Advertima to create a messaging platform that would explain their technology and brand to international audiences.
Our strategy was simple: use the outputs of the messaging work to create a compelling narrative that would introduce them to key media with a €15m Series A funding round as the hook. However, at the last minute, an investor made a game-changing suggestion that turned the product into something far more visionary.
Redefined positioning and media strategy under a 72-hour deadline to announce Advertima’s Series A Funding Round to international media.
Established successful ongoing relationships with key media: Fortune, Forbes, TechCrunch and VentureBeat.
AI-based product authentication technology provider Entrupy was a veritable unknown when they enlisted Clarity to officially launch the company as they closed their series A funding round.
Clarity worked closely with the company to develop positioning that was equally relevant to a single pawn shop owner and a multinational marketplace, pushing the company in street fashion press, luxury titles and in the AI and tech space.
Clarity has seen tremendous success leveraging data to tell stories about the “State of the Fake.”
The company’s client roster has increased 5x since 2016.
The number of authentications performed increased 600% in a year.
Featured in The Hustle, HighSnobiety, Bloomberg & Hypebeast.
Chipolo wanted to continue to build brand awareness to drive sales as well as grow their community and network to help even more people keep track of their belongings.
Chipolo wanted to focus on the UK, which they had done little promotion in before. We needed to get people talking about Chipolo and take on well known tracking brands to secure our share of the market.
We positioned Chipolo trackers as the perfect present, whether it’s for Christmas, Mother’s Day or Valentine’s Day, for the millions who lose items – especially when the average person spends three days a year searching for their belongings!
We identified which Chipolo tracking device would resonate with different press, and their readers, then conducted a big media drive to secure reviews and product placement on shopping pages and gift guides.
We secured coverage across Evening Standard, Metro, Lonely Planet, the Sunday Express and much more. For the launch of Chipolo fruit edition, the cutest fruit themed trackers, we put together the ultimate summer kit as a reminder that holidays and festivals can quickly become memorable for all the wrong reasons when you lose your things. Chipolo is now seen as one of the leading tracking devices for consumers, a big step for the brand that was barely mentioned in the media less than a year ago. The campaign for the fruit edition was the most successful to date, and thanks to the demand Chipolo extended sales for an additional month.
21 Tier One pieces of coverage including Metro and Evening Standard.
170M online readership.
249K estimated coverage views.
