Advancing Human-AI telepathy for MindPortal 

Strategic PR and positioning to help MindPortal compete with major players like Neuralink 

In January 2024, Clarity was appointed by MindPortal, a startup developing wearable devices for brain analysis and assessment, to elevate the business’s profile and generate excitement among key influencers and reporters about the technologies’ potential across global media. 

Our Insight

We utilised our knowledge and expertise of communications in the AI sector to revamp MindPortal’s positioning and messaging. This enabled the company to compete against major players like Elon Musks’ Neuralink. 

Our Strategy & Solution

Our team leads all proactive and reactive communications for MindPortal and is executing an extensive program to introduce journalists to the technology firsthand. 

Additionally, the campaign leverages insights from esteemed academic experts from institutions such as Stanford, Cambridge, and the U.S Defense Advanced Research Projects Agency (DARPA). 

Impact

So far, we have secured press visits with top tier outlets such as Forbes, Tom’s Guide, the BBC, and The Guardian. 

We've also secured profile pieces for MindPortal’s founders, and we've been signed on to work on a significant breakthrough announcement.