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Convincing Game Developers To Take On A New Platform

The Challenge

Game developers want the best, and most reliable, tools at their disposal to build their worlds; and our client, Improbable, had built the perfect platform for them to do so. The problem? For an audience where trust is paramount, Improbable was an unfamiliar company, and nobody had built a game on the platform before!

The Solution

To build confidence, we leveraged the voices of their well-known partners, and emphasised the strong gaming backgrounds of the Improbable team - generating instant credibility.

We then took these messages to market across owned, earned, social and paid platforms, successfully driving awareness and demand for their new venture.


Readers of the coverage secured, including Financial Times, TechCrunch and MCV


Targeted sign-ups via PPC and paid social


Under the cost-per-acquisition target, acquiring leads even more effectively