Enhancing Visibility in AI Search for monday.com

Utilising strategic communications and Clarity’s AI visibility tool to achieve growth

Introduction

monday.com is an AI-powered Work Operating System that helps over 250,000 businesses globally plan, execute, and deliver work in one connected place. We worked together to position monday.com as a workplace AI thought leader, sharing unique insights and data on how AI is shaping the future of work.

Better yet, we gained an understanding of how major LLMs respond to data-led PR, tracking the report’s impact on monday.com’s visibility across Google AI Mode, Google AI Overviews and ChatGPT. We are using this insight to inform their communications strategy moving forward, including target publications, messaging to include and narratives to take.

The Challenge

While the goal was to secure high-tier coverage for monday.com’s World of Work report, several strategic obstacles stood in the way of a traditional media launch:

• The UK media landscape was already saturated with negative, fear-led stories regarding AI and job displacement. Breaking through this noise required a narrative shift that moved beyond the "robots taking jobs" trope.
• With fewer journalists covering more beats, the bar for "relevance" has never been higher. The campaign needed to offer immediate, undeniable value to editors who are increasingly selective about the data-led stories they publish.

Our Strategy & Solution

By positioning monday.com’s World of Work report as a real-time UK pulse check on AI and jobs, we cut through fear-led coverage about job losses and shifted the conversation toward value-creation and new specialist roles. 

Knowing that shrinking newsrooms have raised the bar for relevance, we focused on showing up consistently with fresh, data-led angles that complemented - not duplicated - existing narratives. This helped us cut through with 14 titles, including print and online coverage with Jane Hamilton at The Times.

Impact

The data has become an always-on content engine, with insights fuelling proactive pitching and extending impact beyond launch.

Following release, monday.com citations across LLM platforms increased by 300%.We also saw a significant uplift across Google’s AI surfaces - Google AI Mode increased from 5.6% to 11.7%, while AI Overviews rose from 1.3% to 7.1% - reinforcing that newsworthy content supported by high-authority backlinks (e.g. ITPro, Workplace Insight) is indexed quickly and meaningfully influences AI visibility.