Getting Cleaner, Safer Trucks on Australian Roads with Volvo

The Challenge

Volvo planned to launch the FH Electric, a heavy-weight electric truck capable of intercity travel. This truck however was not permitted to be driven on Australian roads due to width and road regulations which vary state by state.  

Solution

Our campaign focussed on the insight that Australian can’t achieve its  decarbonisation targets without decarbonising heavy transport, and to do that, we need to get more electric trucks on Australian roads.

Over the period of 12 months, Sefiani executed a proactive and reactive media campaign that called on government to change outdated regulations holding Australia back, and heroed customers that were investing in electric trucks highlighting the demand to transition truck fleets to more sustainable vehicles. 

Impact