Hired: A transatlantic PR strategy - From US to UK
Hired: A transatlantic PR strategy - From US to UK
Recruiting Marketplace Specializing in Tech Talent for Innovative Organisations
Company Goal:
Build brand awareness among tech professionals, hiring managers and C-suite executives in the U.K.
Clarity's Challenge:
Rapidly establish Hired as a foremost expert in the U.K. job market as they expand beyond the U.S.
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About
Hired is an online recruitment marketplace that matches top tech talent with innovative tech organisations. Already an established proposition in the U.S., Hired was looking to grow its footprint in the UK and build brand awareness amongst tech talent prospects, hiring managers and C-level executives.
Clarity was tasked with raising awareness around Hired’s upcoming annual ‘State of Salaries’ report, which highlighted trends in salary levels and skills across the UK’s software sector. The company also enlisted Clarity to refine their messaging and conduct media outreach in the U.K. around the U.S.-centric ‘State of Wage Inequality’ report to reinforce the company’s commitment to promoting diversity and inclusion within the tech sector.
Clarity embarked on hard-hitting media relations campaign leveraging refined corporate messaging developed to resonate across technology and business audiences. Leading on both the ‘State of Salaries’ and ‘State of Wage Inequality’ reports, Clarity extracted key findings from Hired’s proprietary data and outlined the key messaging for UK media outreach. Proactive media relations campaigns ensued to maximise potential for coverage, and help penetrate Hired’s key messaging amongst business and tech audiences.
Clarity’s efforts have paid serious dividends in launching Hired into the UK market and supporting its marketing objectives across the pond.
Results
- Media coverage reached key business and tech targets, with a potential readership of 187 million
- The ‘State of Salaries’ report was covered by outlets including City A.M., The New Statesman, TechRadar Pro, The Register, IT Pro, Computing, Information Age, IT Pro Portal and Verdict
- The ‘U.S. State of Wage Inequality’ report received coverage by CNBC
- Additional contributed articles were placed with Computing, SC Magazine, TechNative and UKTN
Selected Press
US tech still has a pay discrimination problem, research shows
More than half of women in the U.S. tech sector are being paid less than their male counterparts, new research revealed on Thursday.
London tech salaries: is it enough compared to living costs?
Only half of London tech talent believe they’re paid fairly given capital’s cost of living, according to a report from Hired.
Despite Brexit, UK startups can compete with Silicon Valley to win tech talent – TechCrunch
Brexit has taken over discourse in the UK and beyond. In the UK alone. The impact of Brexit has already rippled through industries all over the world. The UK’s technology sector is no exception...
Software developers beat average UK salary by 154 per cent - CityAM
Top developers earn 154 per cent more than the average Brit, a report released today has revealed, with blockchain fuelling [...]
These Are the Cities Where Tech Workers Earn the Most (Infographic)
San Francisco of course came out on top.
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