Hired: A transatlantic PR strategy - From US to UK

Recruiting Marketplace Specializing in Tech Talent for Innovative Organisations

Company Goal:

Build brand awareness among tech professionals, hiring managers and C-suite executives in the U.K.

Clarity's Challenge:

Rapidly establish Hired as a foremost expert in the U.K. job market as they expand beyond the U.S.

About

Hired is an online recruitment marketplace that matches top tech talent with innovative tech organisations. Already an established proposition in the U.S., Hired was looking to grow its footprint in the UK and build brand awareness amongst tech talent prospects, hiring managers and C-level executives.

Clarity was tasked with raising awareness around Hired’s upcoming annual ‘State of Salaries’ report, which highlighted  trends in salary levels and skills across the UK’s software sector. The company also enlisted Clarity to refine their messaging and conduct media outreach in the U.K. around the U.S.-centric ‘State of Wage Inequality’ report to reinforce the company’s commitment to promoting diversity and inclusion within the tech sector.

Clarity embarked on hard-hitting media relations campaign leveraging refined corporate messaging developed to resonate across technology and business audiences. Leading on both the ‘State of Salaries’ and ‘State of Wage Inequality’ reports, Clarity extracted key findings from Hired’s proprietary data and outlined the key messaging for UK media outreach. Proactive media relations campaigns ensued to maximise potential for coverage, and help penetrate Hired’s key messaging amongst business and tech audiences.

Clarity’s efforts have paid serious dividends in launching Hired into the UK market and supporting its marketing objectives across the pond.

Results

• Media coverage reached key business and tech targets, with a potential readership of 187 million

• The ‘State of Salaries’ report was covered by outlets including City A.M., The New Statesman, TechRadar Pro, The Register, IT Pro, Computing, Information Age, IT Pro Portal and Verdict

• The ‘U.S. State of Wage Inequality’ report received coverage by CNBC

• Additional contributed articles were placed with Computing, SC Magazine, TechNative and UKTN