Product launches and event PR for HYPERVSN
HYPERVSN is the developer of a 3D holographic system that provides an immersive experience for viewers. The proprietary hardware works in conjunction with a platform of unique and robust software/content to provide customers with an integrated 360, high-quality business solution for a variety of end uses including Digital Signage, Retail, Events, Education, Public Safety, and many more.
Immerse the world in holographic technology
Break through the CES noise machine
Already working with Clarity’s London office, HYPERVSN came to Clarity in NY with the specific goal of maximizing their participation at the annual Consumer Electronics Show (CES) in January 2019.
HYPERVSN would be launching two new products at the show, and they had high expectations for garnering media attention at the show. They wanted to generate a considerable quantity of tier-one coverage, conduct 50+ on-site interviews and secure at least one appearance on a major network television morning show.
Clarity NY worked closely with their UK colleagues in the planning stages, learning from experiences with the flagship HYPERVSN product at the IFA show in Berlin. With the extra insights, the NY team was able to develop strategies that would build on the prior successes.
To break through the considerable “noise” at CES, Clarity proposed HYPERVSN secure a celebrity spokesperson whose notoriety would guarantee on-site media attention. Multiple options were explored, and Criss Angel, whose renown as an illusionist is symbiotic with HYPERVSN’s holographic technology, was ultimately selected for the campaign.
With the celebrity on board, Clarity began its ambitious and far-reaching media outreach, securing interest from key target outlets including lifestyle, advertising, virtual and augmented reality, business and general technology publications.
At CES, two of the Clarity team provided onsite support, facilitating interviews with prominent outlets including CNET, Marketplace, GQ, Fortune, Forbes, The Verge, Wired, Digital Trends, USA Today, TechCrunch, Mashable, CBS Interactive, VentureBeat and CNN.
Following the event, Clarity secured an additional opportunity with the Today Show, and the HYPERVSN device was prominently displayed throughout the aired segment.
- Clarity exceeded the campaign targets for coverage, interviews and even the TV appearance
- The campaign generated sales leads from a major television network
- The organic coverage in print and digital outlets had a potential reach of 356,564,949
Holograms May Finally Be Coming of Age
After VR and AR, a new technology vies for the spotlight. Each company developing hologram technology—whether it’s projectors, holographic content or the cameras and 3D art tools used to create them—uses a slightly different definition of the term. But they share the same enthusiasm, firmly believing that three-dimensional video images have a huge potential for consumers and business customers.
Hypervsn's cool 3D holographic images are perfect for showing off at CES 2019
While aimed mostly at retail stores looking for a cool display, you could get this fancy gadget for yourself if you want holographic images in your home. The Hypervsn uses spinning blades to create moving 3D images that look convincingly futuristic.
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HYPERVSN's spinning 3D displays project holograms into midair. They continue to draw big crowds at CES. The company, founded in 2012 and initially backed by Sir Richard Branson, has recently attracted additional investment from Mark Cuban, among others.
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