Keurig is a technology company focused on creating the best coffee makers on the market. Following a media audit of Keurig and its competitors, Clarity focused on expanding the depth of storytelling, continuous coverage and building out a spokesperson bench.
With this guidance, the Clarity team led the launch of Keurig’s first connected brewer, the K Supreme Plus Smart. Clarity developed a sommelier-esque tasting experience timed to launch for top media as well as a walk through of three of Keurig’s most popular pods and corresponding food pairings.
As a result, Clarity secured coverage in outlets including NBC News, CNN, Food Network, Men’s Health, Yahoo! News, USA Today and many others.
Data Storytelling
As part of Clarity’s support of leading beverage company Keurig’s entrance into the connected home market, data storytelling was a key goal.
The Clarity team worked with Keurig to generate valuable consumption insights about Americans’ coffee habits pulled from the Keurig IG Data platform. Leveraging those insights, Clarity developed an infographic summarizing key data that was pitched out to food, lifestyle and consumer press. Taking it one step further, Clarity pulled out the interesting data that caramel was the most popular flavor, and worked with Keurig partner reality TV star Alex Hall to create a custom caramel espresso martini.
As a result, Clarity secured media interest from outlets including Mashed, People.com, Foodsided, and Food & Beverage Magazine.
Celebrity Partnerships
To support the launch of Keurig’s newest connected brewer, the K-Cafe SMART, Clarity collaborated with Keurig and entertainment company United Entertainment Group to amplify the concept that every house is a coffee house.
In partnership with Jason Oppenheim and Alex Hall, stars of Selling Sunset and Selling the OC, we developed co-branded recipes that were able to be made in the K-Cafe SMART. We pitched the collaboration to lifestyle and entertainment publications, securing multiple interviews about the partnership in People Magazine, US Weekly, and the Everything Iconic Podcast with Danny Pellegrino. The partnership kicked off with an exclusive interview with People Magazine timed to National Coffee Day and continued throughout the holiday season.
K-Cafe Smart Launch
n 2022, leading beverage company Keurig launched its second connected brewer in two years, the K-Cafe SMART.
After a successful launch of the K-Supreme Plus SMART in 2021, Clarity also launched the K-Cafe SMART. Clarity developed an exclusive, personalized unboxing experience to top-tier journalists, complete with K-Café SMART personalized recipe recommendations along with the ingredients required to make their favorite coffeehouse drinks.
The Clarity team secured 18 top-tier features in the first month of launch in outlets including NBC Today, Hunker, Food Dive, PopSugar, and more. Additionally, Clarity secured coverage for the K-Cafe SMART in several gift guides including Spruce Eats, Allure, Buzzfeed, and more.
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