Bespoke design for a b2b print on demand platform

A flexible and modular platform that delivers an increased Conversion Rate for Kite – The Internet’s Print Button

The Challenge

Kite is an advanced technology platform that empowers personalised e-commerce solutions for any size of company. They handle custom merchandise and photo print solutions for forward-thinking businesses around the world, enabling their customers to create & personalise over 1,000 different products.

After being purchased by Canon in 2017, Kite were ready to scale their marketing efforts so came to Clarity as B2B tech web design experts. They needed a new website that would sit at the heart of their growth strategy and they only had 12 weeks in which to complete it, whilst the site needed to be visual, interactive and dynamic.

Our Solution

WordPress Personalisation

The multitude of potential buyer personas for the Kite product was complex and needed a variety of clearly defined user journeys.

First, we built an understanding of exactly how different buyers would find Kite, and who needed what data. A developer signing in would need access to the Kite API whilst a small business owner, or a designer would want to dive straight into some of Kite’s other tools. Data also needed to be passed to multiple third parties. This was achieved through bespoke WordPress development.

Beautiful Design, Tight Turnaround

As a company that prints custom products for other companies, the site had to emote, be visual, and most importantly, with a concentrated marketing push forthcoming, the site needed to optimise the current conversion rate (CRO). Add to that, an ambitious deadline of a hard launch of 12 weeks from project kick-off to completion, and our team was working in overdrive to collaborate, and get everything completed (with amends) on time.

Flexible & Modular CMS

Embracing the power and flexibility of open source software, we took a user-centric approach to what was needed and delivered some core and custom functionality, including the personalisation and segmentation of user journeys and data integrations to track results.

Integrations & Marketing Automation

Key marketing technology integrations were implemented, such as Autopilot, Intercom, Segment Google Tag Manager and Salesforce, meaning that marketing automation was working hard for Kite from day 1 of the site launch.

Notable Features

• Built for lead generation
• Pardot integration
• Salesforce integration
• Ecommerce integration
• Digital Strategy
• Digital Illustration
• Customer segmentation
• 12-week turnaround
• API Integration

The Results

Launched in February 2018, the new Kite site has given the digital marketing team the foundations they need to deliver fast, agile marketing.

The new site has delivered an uplift in conversation rates, ultimately bringing in more marketing qualified leads for Kite.

This has also, therefore, meant an increased ROI from advertising spend across all channels being used.