Making A Global Consultancy The Top Thought Leader For Semiconductors
The Challenge
The semiconductor environment has gone from a niche industry to a geopolitical battleground: with such fast-paced change, how can a global consultancy use this to their advantage, and establish themselves as the go-to thought leader?
The Solution
Combining always-on insight with a red hot press office, we were able to act on the right opportunities, quicker than the competition, achieving:
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Increase in earned share of voice
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Increase in share of search
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Ranked thought leader in the semiconductor category
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