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Making A Global Consultancy The Top Thought Leader For Semiconductors


The Challenge

The semiconductor environment has gone from a niche industry to a geopolitical battleground: with such fast-paced change, how can a global consultancy use this to their advantage, and establish themselves as the go-to thought leader?

The Solution

Combining always-on insight with a red hot press office, we were able to act on the right opportunities, quicker than the competition, achieving:


Increase in earned share of voice


Increase in share of search


Ranked thought leader in the semiconductor category